Womancart
Listing performance
Scheduled dates
Tentative timetable — a past date is not confirmation the step completed
Issue details
- IPO date
- 16 Oct 2023 – 18 Oct 2023
- Listing date
- 27 Oct 2023
- Face value
- ₹10 per share
- Issue price
- ₹86 per share
- Lot size
- 1,600 shares
- Total issue size
- ₹9.56 Cr
- Market cap at offer price
- ₹36.19 Cr
- Promoter holding
- 78.01% → 57.40% pre-issue → post-issue
- ISIN
- INE0Q9601016
- Registrar
- Maashitla Securities Pvt.Ltd.
- Lead managers
- Narnolia Financial Services Ltd.
- Registered office
- House No.57, 3rd Floor, Block F-14, Model Town, New Delhi
Reservation and application size
How the issue is split between investor categories, and what each may bid
| Investor category | Shares | % of net | % of total |
|---|---|---|---|
| Market maker | 56,000 | — | — |
Application size
Minimum 1,600 shares per lot, in multiples, at ₹86
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (min) | 1 | 1,600 | ₹1,37,600 |
| S-HNI (min) | 2 | 3,200 | ₹2,75,200 |
| S-HNI (max) | 7 | 11,200 | ₹9,63,200 |
| B-HNI (min) | 8 | 12,800 | ₹11,00,800 |
Category limits
| Category | Bid size | Cut-off |
|---|---|---|
| Retail (RII) | Up to ₹2 lakh | Yes |
| Small HNI (sNII) | ₹2 lakh – ₹10 lakh | No |
| Big HNI (bNII) | Above ₹10 lakh | No |
| Employee | Up to ₹5 lakh | Yes |
Bidding at cut-off means accepting the final issue price without naming one. Only retail and employee applicants may do so.
Valuation and performance
Valuation at offer price
| Metric | Pre-issue | Post-issue |
|---|---|---|
| EPS (₹) | 1.70 | — |
| P/E (×) | 50.59 | — |
| Market cap | — | ₹36.19 Cr |
Key performance indicators
- Return on net worth
- 15.11%
- ROCE
- 17.97%
- Debt / equity
- 0.10
- PAT margin
- 5.38%
- NAV per share
- ₹28.08
Single period as reported. Year-on-year movement is in the financials table below, where every period is published.
About Womancart
Womancart Limited, incorporated on July 04, 2018, and converted to a public company in May 2023, operates as a digital consumer-centric retail platform providing a wide range of beauty and wellness products including skincare, body care, hair care, fragrance, makeup, imitation jewellery, and lingerie. The company sells through its own websites (womancart.in, saydajewels.com), offline physical stores in Delhi, and through five wholly-owned subsidiaries listed on marketplaces including Amazon, Flipkart, and Meesho. The company also owns four brands: Sayda Jewels, Wondercurve, Faeezah, and Feya. Revenue for FY 2022-23 was Rs. 96.43 crores (consolidated), with significant growth in online sales channels and expansion of physical retail presence.
Company Analysis
from RHPWomancart is a digital consumer-retail platform offering branded beauty, personal care, and lifestyle products through online and offline channels in India.
Womancart Limited, incorporated on July 04, 2018, and converted to a public company in May 2023, operates as a digital consumer-centric retail platform providing a wide range of beauty and wellness products including skincare, body care, hair care, fragrance, makeup, imitation jewellery, and lingerie. The company sells through its own websites (womancart.in, saydajewels.com), offline physical stores in Delhi, and through five wholly-owned subsidiaries listed on marketplaces including Amazon, Flipkart, and Meesho. The company also owns four brands: Sayda Jewels, Wondercurve, Faeezah, and Feya. Revenue for FY 2022-23 was Rs. 96.43 crores (consolidated), with significant growth in online sales channels and expansion of physical retail presence.
Objects of the Issue
- Branding & Marketing ₹13,554 thousands p.82
- App Development ₹1,416 thousands p.84
- Working Capital Requirement ₹57,004 thousands p.85
- General Corporate Purposes ₹12,788 thousands p.90
- Issue Expenses ₹10,870 thousands p.90
Issue Structure
- Total Issue
- ₹956.32 Lakhs
- Fresh Issue
- 11,12,000 Equity Shares at ₹86 per share
- Offer for Sale
- Nil
- Price Band
- Fixed at ₹86 per equity share
- Lot Size
- 1,600 Equity Shares
- Face Value
- ₹10 per Equity Share
Business Model
The company generates revenue through both B2B sales to subsidiaries and B2C direct consumer sales. Online revenue comes through its owned websites and five subsidiary companies registered on major e-commerce marketplaces (Amazon, Flipkart, Meesho). Offline revenue comes from two physical stores and one kiosk in Delhi. The holding company procures products from manufacturers and authorized distributors, selling to subsidiaries which fulfill marketplace orders, while also maintaining direct B2C operations.
Business Segments
SWOT Analysis
- • Omnichannel retail presence with both online and physical stores(p.123)
- • Strong focus on customer service and satisfaction(p.130)
- • Diverse portfolio of owned brands (Wondercurve, Sayda Jewels, Faeezah, Feya)(p.128)
- • Partnership with major marketplace platforms for wider distribution(p.124)
- • Heavy reliance on third-party suppliers without long-term agreements(p.128)
- • Negative cash flows from operating and investing activities in multiple years(p.31)
- • High returns rate affecting profitability(p.124)
- • Limited scale and newer market entry compared to established competitors(p.136)
- • Expansion into new categories including own sanitary napkin brand CurtMe(p.135)
- • International expansion plans with 2 stores outside India(p.135)
- • Growing beauty and personal care market with 6.45% CAGR through 2028(p.115)
- • Implementation of virtual try-on technology and personalization features(p.132)
- • Highly competitive e-commerce market with established players(p.136)
- • Counterfeiting and supply chain disruptions(p.33)
- • Currency fluctuations and inflation impacting costs(p.41)
- • Global economic slowdown affecting consumer demand(p.41)
Promoters
| Name | Role | Pre-Issue | Post-Issue |
|---|---|---|---|
| Veena Pahwa | Promoter | 63.62% | 46.81% |
Leadership
Auto-extracted from the company's RHP using AI, with each fact linked to its source passage (hover any row to see the quote & page). Provided for research only, not investment advice — verify against the official RHP before relying on it.