Umiya Mobile
Listing performance
Scheduled dates
Tentative timetable — a past date is not confirmation the step completed
Issue details
- IPO date
- 28 Jul 2025 – 30 Jul 2025
- Listing date
- 04 Aug 2025
- Face value
- ₹1 per share
- Issue price
- ₹66 per share
- Lot size
- 2,000 shares
- Issue type
- Fixed Price issue
- Listing at
- BSE
- Total issue size
- ₹24.88 Cr
- Market cap at offer price
- ₹93.85 Cr
- Promoter holding
- 100.00% → 73.49% pre-issue → post-issue
- ISIN
- INE1P1A01018
- Registrar
- Bigshare Services Pvt.Ltd.
- Lead managers
- Smart Horizon Capital Advisors Pvt.Ltd.
- Registered office
- Plot No.3, Ward No.7, C.S.No.5805, Vhora Aghat NR PDM COM.Collage, OppLathiya Motors, Gondal Road, Gujarat
Reservation and application size
How the issue is split between investor categories, and what each may bid
| Investor category | Shares | % of net | % of total |
|---|---|---|---|
| Market maker | 1,90,000 | — | — |
Application size
Minimum 2,000 shares per lot, in multiples, at ₹66
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (min) | 1 | 2,000 | ₹1,32,000 |
| S-HNI (min) | 2 | 4,000 | ₹2,64,000 |
| S-HNI (max) | 7 | 14,000 | ₹9,24,000 |
| B-HNI (min) | 8 | 16,000 | ₹10,56,000 |
Category limits
| Category | Bid size | Cut-off |
|---|---|---|
| Retail (RII) | Up to ₹2 lakh | Yes |
| Small HNI (sNII) | ₹2 lakh – ₹10 lakh | No |
| Big HNI (bNII) | Above ₹10 lakh | No |
| Employee | Up to ₹5 lakh | Yes |
Bidding at cut-off means accepting the final issue price without naming one. Only retail and employee applicants may do so.
Valuation and performance
Valuation at offer price
| Metric | Pre-issue | Post-issue |
|---|---|---|
| EPS (₹) | 5.42 | 3.98 |
| P/E (×) | 12.18 | 16.58 |
| Price to book (×) | 4.93 | — |
| Market cap | — | ₹93.85 Cr |
Key performance indicators
- Return on net worth
- 40.51%
- ROCE
- 27.64%
- Debt / equity
- 1.69
- PAT margin
- 0.94%
- EBITDA margin
- 1.82%
- NAV per share
- ₹13.38
- Price to book
- 4.93
Single period as reported. Year-on-year movement is in the financials table below, where every period is published.
About Umiya Mobile
Umiya Mobile Limited, incorporated in 2012 and converted to a public company on December 23, 2024, operates as a retail entity in the multi-brand consumer electronics sector. The company sells smartphones from global brands including Apple, Samsung, Realme, Xiaomi, Oppo, Vivo, Motorola, Google Pixel, and Infinix, along with consumer durable electronics such as Smart TVs, Air Conditioners, Refrigerators, and Coolers from manufacturers like Sony, LG, Panasonic, Godrej, and Bajaj. With 25 company-owned stores and 181 retail outlets across 26 cities in Gujarat and 14 cities in Maharashtra, the company generates revenue primarily through B2C channels (76.82% in the period ended September 30, 2024) with a significant B2B component (23.18%). The company offers credit/EMI facilities through partnerships with banks and financial institutions, provides after-sales services, and ensures all products come with manufacturer warranties. Experienced promoters with over 12 years each in electronics trading founded and lead the company, guiding its expansion from domestic market presence.
Company Analysis
from DRHPUmiya Mobile Limited is a multi-brand mobile phone and consumer electronics retailer operating 206 stores across Gujarat and Maharashtra, selling smartphones, accessories, laptops, and home appliances from brands like Apple, Samsung, Sony, LG, Panasonic, and others.
Umiya Mobile Limited, incorporated in 2012 and converted to a public company on December 23, 2024, operates as a retail entity in the multi-brand consumer electronics sector. The company sells smartphones from global brands including Apple, Samsung, Realme, Xiaomi, Oppo, Vivo, Motorola, Google Pixel, and Infinix, along with consumer durable electronics such as Smart TVs, Air Conditioners, Refrigerators, and Coolers from manufacturers like Sony, LG, Panasonic, Godrej, and Bajaj. With 25 company-owned stores and 181 retail outlets across 26 cities in Gujarat and 14 cities in Maharashtra, the company generates revenue primarily through B2C channels (76.82% in the period ended September 30, 2024) with a significant B2B component (23.18%). The company offers credit/EMI facilities through partnerships with banks and financial institutions, provides after-sales services, and ensures all products come with manufacturer warranties. Experienced promoters with over 12 years each in electronics trading founded and lead the company, guiding its expansion from domestic market presence.
Objects of the Issue
- Repayment or prepayment, in full or in part, of borrowings availed by our Company from banks and financial institutions ₹1,900.00 lakhs p.75
- General corporate purposes Not to exceed 15% of gross proceeds or ₹1,000 lakhs whichever is lower p.75
Issue Structure
- Total Issue
- 37,70,000 Equity Shares aggregating to ₹2,488.20 Lakhs
- Fresh Issue
- 37,70,000 Equity Shares of face value of ₹10/- each at a price of ₹66/- per Equity Share aggregating ₹2,488.20 Lakhs
- Offer for Sale
- N.A.
- Price Band
- ₹66/- per Equity Share (Fixed Price)
- Lot Size
- 2,000 Equity Shares and in multiples thereof
- Face Value
- ₹10/- per Equity Share
Business Model
Multi-brand retail distribution through owned stores and retail outlet models, offering smartphones, mobile accessories, laptops, tablets, and consumer durable electronics with revenue generated from direct sales to consumers and businesses, supplemented by after-sales services and EMI financing partnerships.
Business Segments
SWOT Analysis
- • Multi-brand retailing with partnerships for small vendors(p.113)
- • Widespread geographic distribution network(p.113)
- • Experienced management with 12+ years in electronics retail(p.113)
- • Strategic store locations in high-traffic areas(p.123)
- • Strong revenue growth and profitability improvement(p.113)
- • High dependence on top suppliers(p.33)
- • Negative cash flows from operations across all periods(p.35)
- • Non-compliance with statutory registrations for stores(p.34)
- • High debt-to-equity ratio of 1.58:1(p.124)
- • Leasehold premises dependency(p.37)
- • Unfiled statutory registrations and past compliance issues(p.38)
- • Unregistered trademark and logo(p.38)
- • Expansion into Tier 2 and Tier 3 towns(p.123)
- • Capture organized retail market share from unorganized sector(p.123)
- • Growing demand in global smartphone and electronics market(p.111)
- • India positioned as second largest mobile phone manufacturer globally(p.114)
- • Strong government support for electronics manufacturing(p.114)
- • Growth of 5G technology adoption(p.116)
- • Increasing consumer durable adoption in emerging markets(p.117)
- • Intense competition from online retailers(p.36)
- • High volume-low margin business model vulnerability(p.33)
- • Dependency on few customers(p.38)
- • Seasonal and cyclical volatility in retail demand(p.36)
- • Rising input costs and inflation pressures(p.41)
- • Regulatory and compliance risks in retail operations(p.34)
- • Concentration of geographic operations in two states(p.35)
- • Impact from trade policy changes and tariffs(p.108)
- • Exchange rate volatility affecting import costs(p.48)
Promoters
| Name | Role | Pre-Issue | Post-Issue |
|---|---|---|---|
| Mr. Jadwani Kishorbhai Premjibhai | Promoter & Managing Director | 36.11% | 26.54% |
| Mr. Jadvani Girishkumar Premjibhai | Promoter & Whole Time Director | 29.02% | 21.32% |
| Mr. Vijesh Premjibhai Patel | Promoter & Whole Time Director | 34.80% | 25.57% |
| Mr. Patel Premjibhai Mavjibhai | Promoter Group | 0.02% | 0.01% |
| Ms. Gitaben Girishbhai Patel | Promoter Group | 0.02% | 0.01% |
| Ms. Jadvani Pinkalben V | Promoter Group | 0.02% | 0.01% |
| Ms. Kashishben K Jadvani | Promoter Group | 0.02% | 0.01% |
Leadership
Auto-extracted from the company's DRHP using AI, with each fact linked to its source passage (hover any row to see the quote & page). Provided for research only, not investment advice — verify against the official DRHP before relying on it.