Toss The Coin
Listing performance
Scheduled dates
Tentative timetable — a past date is not confirmation the step completed
Issue details
- IPO date
- 10 Dec 2024 – 12 Dec 2024
- Listing date
- 17 Dec 2024
- Face value
- ₹1 per share
- Issue price
- ₹182 per share
- Lot size
- 600 shares
- Issue type
- Book Building issue
- Listing at
- BSE
- Total issue size
- ₹9.17 Cr
- Market cap at offer price
- ₹34.40 Cr
- Promoter holding
- 80.00% → 58.67% pre-issue → post-issue
- ISIN
- INE0XAY01012
- Registrar
- MUFG Intime India Pvt.Ltd.
- Lead managers
- Beeline Capital Advisors Pvt.Ltd.
- Registered office
- Old No.29, New No.62, Abhiramapuram, 3rd Street, Abhiramapuram, Tamil Nadu
Reservation and application size
How the issue is split between investor categories, and what each may bid
| Investor category | Shares | % of net | % of total |
|---|---|---|---|
| Anchor investor · within QIB | 1,42,800 | — | — |
| Market maker | 25,800 | — | — |
Application size
Minimum 600 shares per lot, in multiples, at ₹182
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (min) | 1 | 600 | ₹1,09,200 |
| S-HNI (min) | 2 | 1,200 | ₹2,18,400 |
| S-HNI (max) | 9 | 5,400 | ₹9,82,800 |
| B-HNI (min) | 10 | 6,000 | ₹10,92,000 |
Category limits
| Category | Bid size | Cut-off |
|---|---|---|
| Retail (RII) | Up to ₹2 lakh | Yes |
| Small HNI (sNII) | ₹2 lakh – ₹10 lakh | No |
| Big HNI (bNII) | Above ₹10 lakh | No |
| Employee | Up to ₹5 lakh | Yes |
Bidding at cut-off means accepting the final issue price without naming one. Only retail and employee applicants may do so.
Anchor investors
Institutional allocation placed a day before the issue opens, carved out of the QIB portion and locked in after listing.
Valuation and performance
Valuation at offer price
| Metric | Pre-issue | Post-issue |
|---|---|---|
| EPS (₹) | 7.93 | 12.29 |
| P/E (×) | 22.95 | 14.81 |
| Price to book (×) | 5.66 | — |
| Market cap | — | ₹34.40 Cr |
Key performance indicators
- Return on net worth
- 24.64%
- ROCE
- 34.32%
- PAT margin
- 22.59%
- NAV per share
- ₹32.17
- Price to book
- 5.66
Single period as reported. Year-on-year movement is in the financials table below, where every period is published.
About Toss The Coin
Toss the Coin Limited is a marketing consulting company that provides custom made marketing services to clients. The company was originally incorporated as a Private Limited company on September 25, 2020, and converted to a Public Limited company on April 5, 2024. Founded by Mr. Narayanan Jayan and Mrs. Reshma Budhia, the company positions itself as a growth accelerator that helps businesses grow by implementing marketing operations. The company generates revenue primarily through marketing consulting services, working with companies to develop go-to-market strategies tailored to individual customer needs. Revenue has grown from ₹297.33 Lakhs in FY 2021-22 to ₹486.19 Lakhs in FY 2023-24. The company is based in Chennai, Tamil Nadu, India.
Company Analysis
from RHPToss the Coin Limited is a marketing consulting company providing custom made, creative, responsible and sustainable marketing services across B2B and B2C sectors.
Toss the Coin Limited is a marketing consulting company that provides custom made marketing services to clients. The company was originally incorporated as a Private Limited company on September 25, 2020, and converted to a Public Limited company on April 5, 2024. Founded by Mr. Narayanan Jayan and Mrs. Reshma Budhia, the company positions itself as a growth accelerator that helps businesses grow by implementing marketing operations. The company generates revenue primarily through marketing consulting services, working with companies to develop go-to-market strategies tailored to individual customer needs. Revenue has grown from ₹297.33 Lakhs in FY 2021-22 to ₹486.19 Lakhs in FY 2023-24. The company is based in Chennai, Tamil Nadu, India.
Objects of the Issue
- Funding capital expenditure for Development of Microservices Application 294.73 Lakhs p.21
- Funding capital Expenditure for opening New Offices 120.00 Lakhs p.21
- Funding Working Capital Requirement 200.00 Lakhs p.21
- General Corporate Expenses p.21
- Public Issue Expenses p.21
- Funding capital expenditure for Development of Microservices Application ₹294.73 lakhs p.76
- Funding capital Expenditure for opening New Offices ₹120.00 lakhs p.76
- Funding Working Capital Requirement of our Company ₹200.00 lakhs p.76
- General Corporate Purpose p.76
Issue Structure
- Total Issue
- upto ₹[●] Lakhs
- Fresh Issue
- Upto 5,04,000 Equity Shares of ₹[●]/- each aggregating to ₹[●] Lakhs
- Offer for Sale
- Nil
- Price Band
- ₹[●] (Floor Price) to ₹[●] (Cap Price)
- Lot Size
- [●] Equity Shares and in multiples of [●] Equity Shares thereafter
- Face Value
- ₹10.00 each
Business Model
The company earns revenue from providing custom made marketing consulting services to clients. The company generates revenues from operations by helping businesses develop and implement marketing strategies, brand positioning, and go-to-market strategies tailored to customer needs.
Business Segments
SWOT Analysis
- • Experienced management team with deep industry expertise(p.27)
- • Consistent revenue growth over multiple years(p.27)
- • Strong profitability margins(p.25)
- • Position in high-growth digital marketing sector(p.20)
- • Strong cash position(p.44)
- • Two dominant promoters with 80% shareholding providing stable ownership(p.62)
- • Strong profitability with PAT margin of 22.59% and rising revenue trajectory(p.88)
- • Robust EBITDA margins demonstrating operational efficiency(p.88)
- • Healthy return on equity and capital employed indicating efficient capital utilization(p.88)
- • Strong liquidity position with current ratio of 7.19(p.88)
- • Zero debt indicating conservative capital structure(p.88)
- • Niche specialization in B2B tech marketing(p.111)
- • Agility and flexibility to adapt quickly(p.111)
- • Personalized service and tailored solutions(p.111)
- • Innovative and creative marketing strategies(p.111)
- • Cost-effectiveness with lower overhead(p.111)
- • Strong brand identity and differentiation(p.111)
- • Experienced management with 47+ years combined experience(p.115)
- • 100% referenceable customer base(p.115)
- • Heavy dependence on top customers for revenue(p.28)
- • No long-term customer contracts(p.27)
- • Geographically concentrated operations(p.27)
- • Leased premises with short tenure(p.28)
- • Limited operational history and early-stage business(p.25)
- • Past corporate compliance errors(p.32)
- • Heavy dependence on top customers for revenue generation(p.88)
- • Declining profitability trend with PAT declining from Rs 178.29 Lakhs (FY 2022-23) to Rs 109.85 Lakhs (FY 2023-24)(p.88)
- • EBITDA margin compression with margins falling from 50.17% (FY 2022-23) to 29.78% (FY 2023-24)(p.88)
- • Decreasing return on equity and capital employed(p.88)
- • High customer concentration in export market creating geographical risk(p.88)
- • Limited resources and manpower(p.118)
- • Lack of widespread brand recognition(p.118)
- • Smaller client base and limited geographic reach(p.118)
- • Dependency on key personnel(p.118)
- • Revenue concentration among top customers(p.118)
- • Scalability challenges due to resource constraints(p.118)
- • Expansion to new geographic markets(p.27)
- • Development of microservices applications(p.20)
- • India's massive digital market potential(p.20)
- • Rapid consumer adoption of online shopping and digital platforms(p.20)
- • New customer acquisition and market penetration(p.28)
- • Planned capital expenditure for microservices application platform development(p.76)
- • Geographic expansion through new office openings in major Indian cities(p.76)
- • Growth in global content marketing market at CAGR of 14.75%(p.105)
- • APAC region contributing 38% of global content marketing market growth(p.107)
- • Strong India economy with projected 6-6.5% GDP growth providing domestic market expansion(p.99)
- • Rising digital transformation and increasing adoption of content marketing solutions(p.105)
- • Market growth in B2B tech marketing segment(p.118)
- • Leveraging emerging technologies(p.118)
- • Strategic partnerships to extend reach(p.118)
- • Digital transformation adoption(p.118)
- • AI-based solutions development(p.113)
- • Intense competition from organized and unorganized players(p.29)
- • Regulatory and licensing requirements(p.27)
- • Foreign exchange volatility(p.33)
- • Macroeconomic sensitivity and Indian economy dependence(p.33)
- • Customer payment defaults and credit risk(p.31)
- • Cyber security and data privacy breaches(p.30)
- • Rapid technological changes requiring continuous innovation(p.30)
- • Risk of project implementation delays and cost overruns(p.31)
- • Global economic growth projected to remain below historical average at 3.2% with downside risks(p.94)
- • Geopolitical tensions creating risks to global commodity prices and inflation(p.94)
- • High government debt in many economies creating fiscal policy risks(p.94)
- • Geoeconomic fragmentation potentially intensifying trade barriers(p.94)
- • Emerging market growth at 4.2% with potential for divergence in disinflation speeds creating currency pressures(p.94)
- • Highly competitive content marketing market with fragmented landscape(p.105)
- • Intense competition from larger, established competitors(p.118)
- • Economic uncertainty affecting client budgets(p.118)
- • Rapid technological disruption(p.118)
- • Changes in regulatory environment(p.118)
- • Revenue dependence on few clients(p.118)
- • Competition from agile startups(p.121)
Promoters
| Name | Role | Pre-Issue | Post-Issue |
|---|---|---|---|
| Mr. Narayanan Jayan | Promoter | 40.00% | 29.33% |
| Mrs. Reshma Budhia | Promoter | 40.00% | 29.33% |
| Mr. Sudhanshu Budhia | Promoter | — | — |
| Narayanan Jayan | Promoter | 40.00% | 29.33% |
| Reshma Budhia | Promoter | 40.00% | 29.33% |
| Mr. Narayanan Jayan | Promoter/Chairman & Managing Director | 40.00% | — |
| Mrs. Reshma Budhia | Promoter/Whole-Time Director & CFO | 40.00% | — |
| Mr. Sudhanshu Budhia | Promoter/Non-Executive Director | 0.00% | — |
| Jayan Narayanan | Promoter/Managing Director | — | — |
| Reshma Budhia | Promoter/Whole Time Director | — | — |
Leadership
Auto-extracted from the company's RHP using AI, with each fact linked to its source passage (hover any row to see the quote & page). Provided for research only, not investment advice — verify against the official RHP before relying on it.