PlatinumOne Business Services SME
Listing performance
Scheduled dates
Tentative timetable — a past date is not confirmation the step completed
Issue details
- IPO date
- 02 Sep 2021 – 07 Sep 2021
- Listing date
- 16 Sep 2021
- Face value
- ₹10 per share
- Issue price
- ₹92 per share
- Lot size
- 1,200 shares
- Total issue size
- ₹3.89 Cr
- Market cap at offer price
- ₹14.56 Cr
- Promoter holding
- 100.00% → 73.31% pre-issue → post-issue
- ISIN
- INE0DTJ01015
- Registrar
- Bigshare Services Pvt.Ltd.
- Lead managers
- Gretex Corporate Services Ltd.
- Registered office
- Unit No.0907 & 0908, Lodha Supremus II, Plot No.F-4 & F-4/1, Rd No.22, Wagle Estate, Maharashtra
Reservation and application size
How the issue is split between investor categories, and what each may bid
| Investor category | Shares | % of net | % of total |
|---|---|---|---|
| Market maker | 21,600 | — | — |
Application size
Minimum 1,200 shares per lot, in multiples, at ₹92
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (min) | 1 | 1,200 | ₹1,10,400 |
| S-HNI (min) | 2 | 2,400 | ₹2,20,800 |
| S-HNI (max) | 9 | 10,800 | ₹9,93,600 |
| B-HNI (min) | 10 | 12,000 | ₹11,04,000 |
Category limits
| Category | Bid size | Cut-off |
|---|---|---|
| Retail (RII) | Up to ₹2 lakh | Yes |
| Small HNI (sNII) | ₹2 lakh – ₹10 lakh | No |
| Big HNI (bNII) | Above ₹10 lakh | No |
| Employee | Up to ₹5 lakh | Yes |
Bidding at cut-off means accepting the final issue price without naming one. Only retail and employee applicants may do so.
Valuation and performance
Valuation at offer price
| Metric | Pre-issue | Post-issue |
|---|---|---|
| Market cap | — | ₹14.56 Cr |
About PlatinumOne Business Services SME
PlatinumOne Business Services Limited, originally incorporated as PlatinumOne Wealth Advisors Private Limited on July 30, 2008, is a company engaged in providing Business Process Management Services. The company was renamed to PlatinumOne Business Services Private Limited in 2015 and converted to a public limited company in 2020. The company focuses on serving mid-size and large Indian corporates to fulfill their customer acquisition needs. It operates through multiple service lines including lead conversion, channel management, lead generation, customer care, loyalty programs delivered through call centers, and sales enablement services delivered by domain-trained sales consultants. The company has dedicated teams of professionals with industry experience across FMCG, real estate, furniture, insurance, and consumer durables sectors.
Company Analysis
from RHPPlatinumOne Business Services Limited provides Business Process Management Services (BPMS) focused on customer acquisition for mid-sized and large Indian corporates across FMCG, real estate, furniture, insurance, and consumer durables industries.
PlatinumOne Business Services Limited, originally incorporated as PlatinumOne Wealth Advisors Private Limited on July 30, 2008, is a company engaged in providing Business Process Management Services. The company was renamed to PlatinumOne Business Services Private Limited in 2015 and converted to a public limited company in 2020. The company focuses on serving mid-size and large Indian corporates to fulfill their customer acquisition needs. It operates through multiple service lines including lead conversion, channel management, lead generation, customer care, loyalty programs delivered through call centers, and sales enablement services delivered by domain-trained sales consultants. The company has dedicated teams of professionals with industry experience across FMCG, real estate, furniture, insurance, and consumer durables sectors.
Objects of the Issue
- Funding the working capital requirements of our Company ₹255.00 Lakh p.16
- General Corporate Purposes ₹83.61 Lakh p.16
- To Meet working capital requirement ₹255.00 Lakh p.58
- General Corporate Purposes ₹83.61 Lakh p.58
- Not specifically detailed in this document section p.193
Issue Structure
- Total Issue
- ₹388.61 Lakh (4,22,400 Equity Shares at ₹92.00 per share)
- Fresh Issue
- ₹388.61 Lakh (4,22,400 Equity Shares of Face Value of ₹10.00 each at a price of ₹92.00 per Equity Share including a Share Premium of ₹82.00 per Equity Share)
- Offer for Sale
- Nil - There is no offer for sale as our Company is making only a Fresh Issue
- Price Band
- ₹92.00 per Equity Share (Fixed Price Issue)
- Face Value
- ₹10.00 per Equity Share
Business Model
The company provides Business Process Management Services with a focus on customer acquisition. It generates revenue through providing processes like Lead Conversion, Channel Management, Lead Generation, Customer Care, Loyalty Programs delivered through call centers, and Sales Enablement services delivered by a team of domain-trained sales consultants. It serves mid-size and large Indian corporates with tailor-made solutions and customized engagement models.
Business Segments
SWOT Analysis
- • Focused business model in high-demand sector(p.15)
- • Customized solutions with dedicated industry expertise(p.15)
- • ISO 27001:2013 certification for data security(p.24)
- • Domain expertise in sales processes with over a decade of market presence(p.83)
- • High-quality infrastructure investment ensures zero downtime for clients(p.83)
- • ISO 27001:2013 certification demonstrates adherence to well-defined processes and data confidentiality(p.83)
- • Strong balance sheet with low debt levels and focus on ROCE and ROE(p.84)
- • Experienced management team with combined 60+ years in corporate and entrepreneurial fields(p.79)
- • Experienced management team with industry tenure and diverse expertise(p.163)
- • Established client relationships with reputable corporations across multiple sectors(p.163)
- • Diversified service offerings across customer acquisition processes(p.162)
- • Strong independent director composition with specialized expertise(p.103)
- • Infrastructure investment supporting operational reliability and zero downtime(p.163)
- • Heavy dependence on top customers(p.25)
- • Top 5 customers account for 77.73% of revenue(p.26)
- • Negative operating cash flows in prior years(p.24)
- • Corporate governance and regulatory compliance lapses(p.22)
- • Outstanding litigation involving company and management(p.21)
- • High debt with lender guarantees and restrictive covenants(p.29)
- • Promoter average acquisition cost significantly below IPO price(p.20)
- • Smaller company size compared to major competitors in outsourcing space(p.84)
- • Vulnerability to customer concentration risk with top 5 customers contributing 77.73% of revenue(p.85)
- • Declining profitability with EBITDA decreased from ₹342.52 Lakh in FY2019 to ₹261.41 Lakh in FY2021(p.78)
- • Loss of large enterprise clients could materially impact business(p.84)
- • High dependency on top 5 customers for 77.73% of total revenue(p.172)
- • Significant decline in profitability during FY 2020-21(p.167)
- • High debt-to-equity ratio and significant reliance on short-term borrowings(p.156)
- • Outstanding tax demands and defaults(p.176)
- • Significant decline in EBITDA margins year-over-year(p.166)
- • Multiple outstanding income tax defaults by promoters(p.177)
- • Outstanding tax defaults by company directors(p.178)
- • Substantial TDS payment defaults across group entities(p.180)
- • Multiple pending income tax proceedings against directors(p.178)
- • Closed branch operations reducing geographic footprint(p.184)
- • India's dominant position in global BPM services(p.15)
- • Growing services sector in India(p.15)
- • Cost advantage of India in IT services(p.15)
- • Expansion into new markets and customer segments(p.15)
- • Working capital financing from IPO proceeds(p.17)
- • Work from home model creates scalability opportunities for service delivery(p.84)
- • Technology and automation-driven service delivery can enhance scalability(p.84)
- • Revenue growth strategy focused on client acquisition and expanding existing client relationships(p.80)
- • Potential to shift business model towards technology-enabled scalable solutions(p.81)
- • Growing IT & BPM industry projected to reach US$ 350 billion by 2025(p.74)
- • Growth in India's BPO and outsourcing market driven by cost competitiveness(p.162)
- • Expanding geographical presence beyond existing markets(p.163)
- • Rising corporate focus on outsourcing business functions(p.162)
- • Customized engagement models and tailor-made solutions for diverse industry verticals(p.162)
- • SME Platform listing with market maker support(p.200)
- • Potential migration to main board upon growth(p.200)
- • Access to public capital markets for expansion(p.202)
- • Positive net worth and profitability growth trajectory(p.186)
- • Continued uncertainty from COVID-19 pandemic(p.21)
- • Intense competition in BPMS market(p.26)
- • Dependence on regulatory approvals and license renewals(p.22)
- • Government policy and regulatory changes(p.32)
- • Global economic and financial instability impact(p.34)
- • India infrastructure constraints(p.35)
- • Natural calamities and external shocks(p.35)
- • GST regime impacts on operations(p.35)
- • Intense price competition from larger competitors and smaller operators(p.84)
- • Risk of losing skilled employees to competitor poaching(p.84)
- • External disruptions from strikes, riots, and pandemic-like situations(p.84)
- • Dependence on limited customer base creates vulnerability to contract losses(p.85)
- • Material decline in revenue during pandemic period(p.167)
- • Intense competition from established Indian and international IT/BPM companies(p.172)
- • Economic slowdown impacting customer budgets and business growth(p.171)
- • Seasonal nature of business operations dependent on economic growth(p.172)
- • Customer concentration risk with top 10 customers representing 92.96% of revenue(p.172)
- • Regulatory compliance scrutiny over tax matters(p.177)
- • Minimum allottee requirement could prevent successful listing(p.197)
- • Market making dependency for liquidity(p.200)
Promoters
| Name | Role | Pre-Issue | Post-Issue |
|---|---|---|---|
| Platinum Power Wealth Advisors Private Limited | Promoter | 100.00% | — |
| Mr. Amey Narendra Saxena | Promoter | Negligible | — |
| Mr. Ratul Lahiri | Promoter | Negligible | — |
| Mr. Vivek Yogendra Kumar | Promoter | Negligible | — |
| Platinum Power Wealth Advisors Private Limited (PPWA) | Corporate Promoter | 100.00% | 73.31% |
| Mr. Amey Narendra Saxena | Individual Promoter | Negligible | Negligible |
| Mr. Ratul Lahiri | Individual Promoter | Negligible | Negligible |
| Mr. Vivek Yogendra Kumar | Individual Promoter | Negligible | Negligible |
| Platinum Power Wealth Advisors Private Limited | Corporate Promoter | 100% | — |
| Mr. Amey Narendra Saxena | Individual Promoter | Negligible (15 shares as nominee of PPWA) | — |
| Mr. Ratul Lahiri | Individual Promoter | Negligible (15 shares as nominee of PPWA) | — |
| Mr. Vivek Yogendra Kumar | Individual Promoter | Negligible (41 shares as nominee of PPWA) | — |
| Platinum Power Wealth Advisors Private Limited | Promoter/Holding Company | — | — |
Leadership
Auto-extracted from the company's RHP using AI, with each fact linked to its source passage (hover any row to see the quote & page). Provided for research only, not investment advice — verify against the official RHP before relying on it.