Net Pix Shorts SME
Listing performance
Scheduled dates
Tentative timetable — a past date is not confirmation the step completed
Issue details
- IPO date
- 18 Nov 2020 – 23 Nov 2020
- Listing date
- 02 Dec 2020
- Face value
- ₹10 per share
- Issue price
- ₹30 per share
- Lot size
- 4,000 shares
- Total issue size
- ₹2.70 Cr
- Promoter holding
- 100.00% → 71.87% pre-issue → post-issue
- ISIN
- INE0D5F01013
- Registrar
- Cameo Corporate Services Ltd.
- Lead managers
- Aryaman Financial Services Ltd.
- Registered office
- 1402, Z A Towers, Zohra Aghadi, Yari Road, Versova, Andheri West, Maharashtra
Reservation and application size
How the issue is split between investor categories, and what each may bid
| Investor category | Shares | % of net | % of total |
|---|---|---|---|
| Market maker | 52,000 | — | — |
Application size
Minimum 4,000 shares per lot, in multiples, at ₹30
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (min) | 1 | 4,000 | ₹1,20,000 |
| S-HNI (min) | 2 | 8,000 | ₹2,40,000 |
| S-HNI (max) | 8 | 32,000 | ₹9,60,000 |
| B-HNI (min) | 9 | 36,000 | ₹10,80,000 |
Category limits
| Category | Bid size | Cut-off |
|---|---|---|
| Retail (RII) | Up to ₹2 lakh | Yes |
| Small HNI (sNII) | ₹2 lakh – ₹10 lakh | No |
| Big HNI (bNII) | Above ₹10 lakh | No |
| Employee | Up to ₹5 lakh | Yes |
Bidding at cut-off means accepting the final issue price without naming one. Only retail and employee applicants may do so.
Valuation and performance
Valuation at offer price
| Metric | Pre-issue | Post-issue |
|---|
About Net Pix Shorts SME
Net Pix Shorts Digital Media Limited was incorporated on June 20, 2019 to corporatize the business of M/s. First Step Entertainment Capital, a proprietary concern of its promoter Mr. Danish Zakaria Aghadi. The company operates in the niche segment of online short film contents and publishes on digital online portals and OTT platforms. It has 10 titles and 9 music videos on YouTube channels 'Net Pix Shorts' and 'Net Pix Raw Music' with 322.56 lakhs aggregate views as of November 6, 2020. The company monetizes content through view-based, advertising, and other related revenues from distribution platforms including YouTube, Hungama Play, Sony Liv, MX Player, Shorts TV, and Hotstar, sharing revenue with distribution partners.
Company Analysis
from RHPNet Pix Shorts Digital Media Limited is a technology-based entertainment company creating and publishing online short film content and music videos on digital platforms and OTT portals.
Net Pix Shorts Digital Media Limited was incorporated on June 20, 2019 to corporatize the business of M/s. First Step Entertainment Capital, a proprietary concern of its promoter Mr. Danish Zakaria Aghadi. The company operates in the niche segment of online short film contents and publishes on digital online portals and OTT platforms. It has 10 titles and 9 music videos on YouTube channels 'Net Pix Shorts' and 'Net Pix Raw Music' with 322.56 lakhs aggregate views as of November 6, 2020. The company monetizes content through view-based, advertising, and other related revenues from distribution platforms including YouTube, Hungama Play, Sony Liv, MX Player, Shorts TV, and Hotstar, sharing revenue with distribution partners.
Objects of the Issue
- Acquisition of workshop & Godown and Writer's Lounge on a long term lease basis ₹100.00 lakhs p.17
- Further Augment our Digital Media Content Library ₹80.00 lakhs p.17
- General Corporate Purposes ₹37.10 lakhs p.17
- Acquisition of workshop & Godown and Writer's Lounge on a long term lease basis ₹ 100.00 lakhs p.58
- Further Augment our Digital Media Content Library ₹ 80.00 lakhs p.58
- General Corporate Purpose ₹ 37.10 lakhs p.58
- Funding capex and content production p.145
Issue Structure
- Total Issue
- ₹270.00 lakhs (9,00,000 Equity Shares)
- Fresh Issue
- 9,00,000 Equity Shares of ₹10 each at ₹30 per share
- Price Band
- ₹30 per share (Fixed Price Issue)
- Lot Size
- 4,000 Equity Shares
- Face Value
- ₹10 per share
Business Model
The company creates or acquires short film content, music videos, and other digital media, which are monetized through distribution on YouTube and other digital platforms. Revenue is generated through view-based advertising, platform revenue sharing, and licensing arrangements. Content is either created through outsourced production activities or acquired through outright purchase or syndication agreements.
Business Segments
SWOT Analysis
- • Established digital content platform with significant viewership(p.17)
- • Content distributed across multiple platforms(p.17)
- • Experienced promoter with industry relationships and background(p.30)
- • Qualified senior management team with entertainment industry experience(p.82)
- • Strong intellectual property with diverse and growing content library(p.83)
- • Global presence via YouTube with substantial subscriber base(p.83)
- • Strong networking through Writer's Lounge platform(p.83)
- • Scalable technology-driven business model(p.83)
- • Silver Creator award from YouTube for reaching 100,000 subscribers(p.81)
- • Content nominated for prestigious film awards(p.83)
- • Experienced promoter with established entertainment background(p.119)
- • Established YouTube presence with significant subscriber base(p.145)
- • Recently launched music channel expanding content portfolio(p.145)
- • Relationships with major digital platforms and OTT services(p.145)
- • Limited operating history(p.25)
- • Heavy dependence on few customers(p.23)
- • Significant unsecured debt burden(p.27)
- • Negative operating and investing cash flows(p.30)
- • Single location concentration of operations(p.30)
- • Dependence on promoter's expertise and presence(p.28)
- • Promoter involved in legal proceedings(p.25)
- • Unowned leased properties with termination risk(p.29)
- • Negative profit in recent period (June 2020)(p.82)
- • Very early stage company with limited operating history(p.82)
- • Only 8 employees on company rolls(p.94)
- • Dependence on external platforms for content distribution(p.81)
- • No formal agreement for registered office premises(p.94)
- • Very small revenue base and limited monetization success(p.82)
- • Limited operational history and scale compared to competitors(p.147)
- • Heavy dependence on media partner relationships(p.147)
- • Current losses and minimal profitability(p.150)
- • High debt to equity ratio with unsecured director loans(p.137)
- • Promoter involved in material litigation(p.157)
- • Growth in Indian digital media and entertainment sector(p.17)
- • Increasing digitisation and internet consumption for entertainment(p.17)
- • Planned development of proprietary OTT platform(p.27)
- • Expansion of content library and production capacity(p.17)
- • International expansion of content(p.29)
- • Rapidly growing Indian digital media market with 43% growth in FY19(p.74)
- • Expanding OTT subscription market projected to triple by FY24(p.76)
- • Strategy to launch own OTT platform application(p.84)
- • Global OTT video market projected to nearly double by 2023(p.71)
- • Strategy to scale up content production and release schedule(p.83)
- • Plan to diversify into web series, music videos, and feature films(p.84)
- • Strong preference for regional content with 30% of viewers consuming vernacular languages(p.79)
- • Significant demand for short-form content across age groups(p.77)
- • Expansion through own OTT platform launch(p.146)
- • Growth in digital content consumption and OTT market(p.145)
- • Expansion of music content and artist platform(p.145)
- • Organic growth through increased content creation(p.146)
- • COVID-19 pandemic impact on operations(p.20)
- • Uncertain content monetization and revenue generation(p.21)
- • Platform policy changes affecting revenue(p.28)
- • Intense competition in digital media industry(p.32)
- • Unpredictable consumer tastes affecting content success(p.22)
- • Potential intellectual property infringement liability(p.23)
- • Rising content acquisition costs due to competition(p.21)
- • Potential disruption from rapid technological changes(p.21)
- • Economic slowdown and reduced consumer spending(p.36)
- • Regulatory and policy changes(p.37)
- • Platform providers becoming content creators(p.32)
- • Highly competitive and unorganized media and entertainment market(p.94)
- • Significant competition from well-established competitors with larger scale(p.84)
- • COVID-19 pandemic impact on entertainment consumption and production(p.68)
- • Dependence on YouTube and other third-party platforms for distribution(p.81)
- • Regulatory restrictions on content publication under Cinematograph Act(p.97)
- • Global economic slowdown reducing advertising and subscription revenues(p.67)
- • Rapid changes in technology and platform preferences affecting content strategy(p.81)
- • Highly competitive market with organized and unorganized players(p.145)
- • Competition from large national and international media companies(p.146)
- • Unpredictable consumer tastes and changing preferences(p.147)
- • Major dependence on single platform (YouTube)(p.152)
- • Potential impact from policy changes and technological advancement(p.152)
Promoters
| Name | Role | Pre-Issue | Post-Issue |
|---|---|---|---|
| Mr. Danish Zakaria Aghadi | Promoter | 100.00% | 72% |
| Mr. Danish Zakaria Aghadi | Promoter | almost 100.00% | 71.87% |
| Mr. Danish Zakaria Aghadi | Promoter | 100.00% | — |
Leadership
Auto-extracted from the company's RHP using AI, with each fact linked to its source passage (hover any row to see the quote & page). Provided for research only, not investment advice — verify against the official RHP before relying on it.