Maxposure
Listing performance
Scheduled dates
Tentative timetable — a past date is not confirmation the step completed
Issue details
- IPO date
- 15 Jan 2024 – 17 Jan 2024
- Listing date
- 23 Jan 2024
- Face value
- ₹10 per share
- Issue price
- ₹33 per share
- Lot size
- 4,000 shares
- Issue type
- Book Building issue
- Total issue size
- ₹20.26 Cr
- Market cap at offer price
- ₹75.05 Cr
- Promoter holding
- 84.35% → 61.58% pre-issue → post-issue
- ISIN
- INE0ECC01022
- Registrar
- Bigshare Services Pvt.Ltd.
- Lead managers
- GYR Capital Advisors Pvt.Ltd.
- Registered office
- Ground Floor, 62, Okhla Industrial Estate, Phase-3, New Delhi
Reservation and application size
How the issue is split between investor categories, and what each may bid
| Investor category | Shares | % of net | % of total |
|---|---|---|---|
| Anchor investor · within QIB | 17,00,000 | — | — |
| Market maker | 3,72,000 | — | — |
Application size
Minimum 4,000 shares per lot, in multiples, at ₹33
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (min) | 1 | 4,000 | ₹1,32,000 |
| S-HNI (min) | 2 | 8,000 | ₹2,64,000 |
| S-HNI (max) | 7 | 28,000 | ₹9,24,000 |
| B-HNI (min) | 8 | 32,000 | ₹10,56,000 |
Category limits
| Category | Bid size | Cut-off |
|---|---|---|
| Retail (RII) | Up to ₹2 lakh | Yes |
| Small HNI (sNII) | ₹2 lakh – ₹10 lakh | No |
| Big HNI (bNII) | Above ₹10 lakh | No |
| Employee | Up to ₹5 lakh | Yes |
Bidding at cut-off means accepting the final issue price without naming one. Only retail and employee applicants may do so.
Anchor investors
Institutional allocation placed a day before the issue opens, carved out of the QIB portion and locked in after listing.
Valuation and performance
Valuation at offer price
| Metric | Pre-issue | Post-issue |
|---|---|---|
| EPS (₹) | 2.66 | 3.26 |
| P/E (×) | 12.41 | 10.12 |
| Price to book (×) | 1.59 | — |
| Market cap | — | ₹75.05 Cr |
Key performance indicators
- Return on net worth
- 14.20%
- ROCE
- 19.55%
- Debt / equity
- 0.03
- PAT margin
- 13.88%
- NAV per share
- ₹9.36
- Price to book
- 1.59
Single period as reported. Year-on-year movement is in the financials table below, where every period is published.
About Maxposure
Maxposure Limited (formerly Maxposure Media Group India Private Limited) was incorporated on August 17, 2006, and operates as a diverse new-age media and entertainment company offering 360-degree services across multiple distribution platforms. The company specializes in four core pillars: in-flight entertainment services providing curated content for airlines, content marketing and digital solutions for brands across multiple industries, technology products including AeroHub (wireless streaming server) and Smart Trip Planner, and advertising solutions including print/digital, Inviseo tray table advertising, and aviation out-of-home advertising. With offices in Delhi, Mumbai, Bengaluru, and Kolkata, and international presence in Middle East and Asia, the company serves clients across aviation, government, hospitality, automotive, banking, and tourism sectors.
Company Analysis
from RHPMaxposure Limited is a media and entertainment company offering in-flight entertainment, content marketing, technology, and advertising services across multiple platforms.
Maxposure Limited (formerly Maxposure Media Group India Private Limited) was incorporated on August 17, 2006, and operates as a diverse new-age media and entertainment company offering 360-degree services across multiple distribution platforms. The company specializes in four core pillars: in-flight entertainment services providing curated content for airlines, content marketing and digital solutions for brands across multiple industries, technology products including AeroHub (wireless streaming server) and Smart Trip Planner, and advertising solutions including print/digital, Inviseo tray table advertising, and aviation out-of-home advertising. With offices in Delhi, Mumbai, Bengaluru, and Kolkata, and international presence in Middle East and Asia, the company serves clients across aviation, government, hospitality, automotive, banking, and tourism sectors.
Objects of the Issue
- Funding of expenses for obtaining FAA and EASA certifications for AeroHub (Wireless Streaming Server) and Patented Inviseo tray table Up to ₹350 lakhs p.77
- Funding working capital requirements for manufacturing Proposed Products and ordinary course of business Up to ₹850 lakhs p.77
- Prepayment or repayment of all or a portion of certain outstanding borrowings Up to ₹250 lakhs p.77
- General corporate purposes p.77
Issue Structure
- Total Issue
- Up to 61,40,000 Equity Shares aggregating up to ₹[●] lakhs
- Fresh Issue
- Up to 61,40,000 Equity Shares (100% Fresh Issue)
- Offer for Sale
- Nil
- Price Band
- To be decided by the Company in consultation with BRLM and advertised at least 2 working days prior to Bid/Issue Opening Date
- Lot Size
- [●] Equity Shares and in multiples of [●] thereafter
- Face Value
- ₹10 per Equity Share
Business Model
Maxposure generates revenue through four segments: (1) In-flight Entertainment - licensing and curating content for airlines, providing technical production services via AeroLab, and publishing in-flight magazines; (2) Content Marketing - creating digital campaigns, managing social media accounts, website development, and publishing for government and corporate clients; (3) Technology - developing wireless streaming servers (AeroHub) and travel planning applications; (4) Advertising - selling ad inventory across print, digital, in-flight magazines, tray tables (Inviseo), and airport/airline out-of-home media.
Business Segments
SWOT Analysis
- • Fully integrated service portfolio across media, entertainment, technology, and advertising(p.128)
- • Wide-spread domestic and international market presence with offices in major Indian cities(p.130)
- • Long-standing relationships with major content owners and airlines globally(p.120)
- • Established AeroLab facility enabling end-to-end in-flight entertainment services(p.121)
- • Diverse customer base across aviation, government, hospitality, and corporate sectors(p.118)
- • Content creation expertise in 21+ languages for global reach(p.118)
- • Heavy dependence on a few major airline customers for revenue generation(p.30)
- • Reliance on AeroLab for efficient functioning of in-flight entertainment division(p.28)
- • Negative cash flow experienced in past periods(p.42)
- • History of delays in filing statutory forms and compliance requirements(p.32)
- • Limited experience with proposed new products (AeroHub and Inviseo)(p.27)
- • Dependence on personal guarantees from promoters for loan security(p.40)
- • Global in-flight entertainment market projected to grow at 15.9% CAGR(p.20)
- • Content marketing market expected to reach USD 523.45 billion with 14.75% CAGR(p.20)
- • Expansion into new geographic markets with limited operational history(p.27)
- • Acquisition opportunity with Blue Bird Advertising(p.40)
- • India's advertising market growing at 12% in 2023 with digital advertising at 56% of spends(p.113)
- • Increasing adoption of digital transformation and content marketing(p.106)
- • Significant increase in ad space or site prices may adversely affect advertising business(p.28)
- • Competition from both organized and unorganized market players(p.38)
- • Risk of non-certification for proposed products from FAA and EASA(p.28)
- • Industry disruption from OTT platforms and inflight connectivity(p.33)
- • Regulatory changes and compliance requirements in multiple jurisdictions(p.48)
- • Dependence on third-party content suppliers and media vendors(p.29)
Promoters
| Name | Role | Pre-Issue | Post-Issue |
|---|---|---|---|
| Prakash Johari | Promoter | 51.28% | 37.43% |
| Sweta Johari | Promoter | 3.01% | 2.20% |
Leadership
Auto-extracted from the company's RHP using AI, with each fact linked to its source passage (hover any row to see the quote & page). Provided for research only, not investment advice — verify against the official RHP before relying on it.