Graphisads
Listing performance
Scheduled dates
Tentative timetable — a past date is not confirmation the step completed
Issue details
- IPO date
- 30 Nov 2023 – 05 Dec 2023
- Listing date
- 13 Dec 2023
- Face value
- ₹10 per share
- Issue price
- ₹111 per share
- Lot size
- 1,200 shares
- Issue type
- Fixed Price issue
- Total issue size
- ₹53.41 Cr
- Market cap at offer price
- ₹203 Cr
- Promoter holding
- 99.99% → 73.66% pre-issue → post-issue
- ISIN
- INE0POU01017
- Registrar
- Kfin Technologies Ltd.
- Lead managers
- First Overseas Capital Ltd.
- Registered office
- 4/24 A, AB House, Asaf Ali Road, Near Delhi Gate, New Delhi
Reservation and application size
How the issue is split between investor categories, and what each may bid
| Investor category | Shares | % of net | % of total |
|---|---|---|---|
| Market maker | 2,42,400 | — | — |
Application size
Minimum 1,200 shares per lot, in multiples, at ₹111
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (min) | 1 | 1,200 | ₹1,33,200 |
| S-HNI (min) | 2 | 2,400 | ₹2,66,400 |
| S-HNI (max) | 7 | 8,400 | ₹9,32,400 |
| B-HNI (min) | 8 | 9,600 | ₹10,65,600 |
Category limits
| Category | Bid size | Cut-off |
|---|---|---|
| Retail (RII) | Up to ₹2 lakh | Yes |
| Small HNI (sNII) | ₹2 lakh – ₹10 lakh | No |
| Big HNI (bNII) | Above ₹10 lakh | No |
| Employee | Up to ₹5 lakh | Yes |
Bidding at cut-off means accepting the final issue price without naming one. Only retail and employee applicants may do so.
Valuation and performance
Valuation at offer price
| Metric | Pre-issue | Post-issue |
|---|---|---|
| EPS (₹) | 4.13 | — |
| P/E (×) | 26.88 | — |
| Market cap | — | ₹203 Cr |
Key performance indicators
- Return on net worth
- 12.99%
- ROCE
- 14.69%
- PAT margin
- 5.62%
- NAV per share
- ₹31.83
Single period as reported. Year-on-year movement is in the financials table below, where every period is published.
About Graphisads
Graphisads Limited (formerly Graphisads Private Limited) was incorporated on September 25, 1987 under the Companies Act, 1956 and was converted into a public limited company pursuant to a special resolution dated December 15, 2022, obtaining a fresh certificate of incorporation on January 3, 2023; it has been in the same industry for the past 35 years. The company is an integrated marketing, advertising and communications agency providing 360-degree solutions — brand strategy, communication strategy, creative services, media planning, media buying and media release — covering advertisement modes such as newspapers, magazines, radio and TV, events & exhibitions, digital media, brochures printing, and display of outdoor hoardings, digital screens and street furniture. It executes advertising services on work orders received from Government sector, Private sector and Public sector entities (major clients include Air India Limited, NBCC and MANAS), participates in government tenders, and neither outsources nor sub-contracts its services. It owns rights for outdoor advertising on 800+ unipoles, street furniture and 400+ digital screens across North India, runs an exhibitions wing with in-house fabrication, and offers full-service digital marketing. Revenue is concentrated in the North Zone (Rs. 6,059.10 Lakhs of Rs. 9,843.40 Lakhs in FY2023), with the private sector contributing Rs. 5,869.31 Lakhs, government Rs. 1,530.21 Lakhs and public sector entities Rs. 2,443.88 Lakhs in FY2023. Restated consolidated revenue from operations was Rs. 9,843.40 Lakhs in FY2023 (PAT Rs. 556.62 Lakhs) versus Rs. 8,917.07 Lakhs in FY2022 (PAT Rs. 558.19 Lakhs), and Rs. 2,594.15 Lakhs for the three months ended June 30, 2023 (PAT Rs. 206.45 Lakhs). Its sole subsidiary is wholly-owned Spike Advertising Private Limited, and the Promoters — Mukesh Kumar Gupta (Chairman & MD), Alok Mukesh Gupta (Executive Director) and Padma Mukesh Gupta — held 99.20% of the pre-issue capital.
Company Analysis
from RHPGraphisads Limited is a New Delhi-based integrated marketing, advertising and communications agency providing 360-degree solutions spanning outdoor media, events & exhibitions, creative/print services, and digital marketing.
Graphisads Limited (formerly Graphisads Private Limited) was incorporated on September 25, 1987 under the Companies Act, 1956 and was converted into a public limited company pursuant to a special resolution dated December 15, 2022, obtaining a fresh certificate of incorporation on January 3, 2023; it has been in the same industry for the past 35 years. The company is an integrated marketing, advertising and communications agency providing 360-degree solutions — brand strategy, communication strategy, creative services, media planning, media buying and media release — covering advertisement modes such as newspapers, magazines, radio and TV, events & exhibitions, digital media, brochures printing, and display of outdoor hoardings, digital screens and street furniture. It executes advertising services on work orders received from Government sector, Private sector and Public sector entities (major clients include Air India Limited, NBCC and MANAS), participates in government tenders, and neither outsources nor sub-contracts its services. It owns rights for outdoor advertising on 800+ unipoles, street furniture and 400+ digital screens across North India, runs an exhibitions wing with in-house fabrication, and offers full-service digital marketing. Revenue is concentrated in the North Zone (Rs. 6,059.10 Lakhs of Rs. 9,843.40 Lakhs in FY2023), with the private sector contributing Rs. 5,869.31 Lakhs, government Rs. 1,530.21 Lakhs and public sector entities Rs. 2,443.88 Lakhs in FY2023. Restated consolidated revenue from operations was Rs. 9,843.40 Lakhs in FY2023 (PAT Rs. 556.62 Lakhs) versus Rs. 8,917.07 Lakhs in FY2022 (PAT Rs. 558.19 Lakhs), and Rs. 2,594.15 Lakhs for the three months ended June 30, 2023 (PAT Rs. 206.45 Lakhs). Its sole subsidiary is wholly-owned Spike Advertising Private Limited, and the Promoters — Mukesh Kumar Gupta (Chairman & MD), Alok Mukesh Gupta (Executive Director) and Padma Mukesh Gupta — held 99.20% of the pre-issue capital.
Objects of the Issue
- Repayment/pre-payment of certain borrowings (Deutsche Bank home loan, business overdraft and GECL facilities) Rs. 1662.03 Lakhs p.70
- To meet incremental Working Capital requirements (Fiscal 2024) Rs. 2145.00 Lakhs p.72
- General Corporate Expenses Rs. 1334.29 Lakhs p.74
- To meet the expenses of the Issue Rs. 200.00 Lakhs p.74
Issue Structure
- Total Issue
- 48,12,000 Equity Shares of face value Rs. 10/- each at Rs. 111 per Equity Share aggregating Rs. 5341.32 Lakhs (Rs. 53,41,32,000), constituting 26.33% of post-issue paid-up capital; includes Market Maker Reservation Portion of 2,42,400 Equity Shares aggregating Rs. 269.06 Lakhs and Net Issue of 45,69,600 Equity Shares aggregating Rs. 5072.26 Lakhs
- Fresh Issue
- 48,12,000 Equity Shares at Rs. 111 each aggregating Rs. 5341.32 Lakhs (entire issue is a Fresh Issue)
- Offer for Sale
- None — There is no Offer for Sale as Our Company is making only a Fresh Initial Public Offer/Issue
- Price Band
- Not applicable — Fixed Price Issue at Rs. 111 per Equity Share (including share premium of Rs. 101 per Equity Share)
- Lot Size
- 1200 Equity Shares and in multiples of 1200 thereafter; subject to a minimum allotment of 1200 shares
- Face Value
- Rs. 10/- each
Business Model
The Company earns revenue by providing advertising and marketing services on work orders received from Government sector, Private sector and Public sector entities, often secured through government tenders, charging for brand strategy, creative services, media planning, media buying and media release across print, radio, TV, outdoor, events and digital; it also monetizes its owned/licensed outdoor media inventory (rights for 800+ unipoles, street furniture and 400+ digital screens across North India) and provides event/exhibition management with in-house fabrication and full-service digital marketing. Income from advertisement is recognised to the extent the advertisement is displayed on outdoor media, and service revenue on completion of services.
Business Segments
Promoters
| Name | Role | Pre-Issue | Post-Issue |
|---|---|---|---|
| Mr. Mukesh Kumar Gupta | Promoter, Chairman & Managing Director | 58.96% | 43.43% |
| Mr. Alok Mukesh Gupta | Promoter, Executive Director | 20.16% | 14.85% |
| Mrs. Padma Mukesh Gupta | Promoter | 20.09% | 14.80% |
Leadership
Auto-extracted from the company's RHP using AI, with each fact linked to its source passage (hover any row to see the quote & page). Provided for research only, not investment advice — verify against the official RHP before relying on it.