Eastern Logica Infoway SME
SME₹16.94 Cr issue
+20.00%
Listing gain over issue price
Issue size
₹16.94 Cr
1 lot at cut-off
₹1,35,000
Lot size
600shares
Open
05 Jan 2023
Close
09 Jan 2023
Allotment
12 Jan 2023
Listing
17 Jan 2023
Listing performance
Issue price
₹225
Listed at
₹270
Listing-day close
₹283.50
Latest price
₹178.95
Close on 23 Oct 2026
Listing gain
+20.00%
Return since issue
+377.20%
Scheduled dates
Tentative timetable — a past date is not confirmation the step completed
Issue details
- IPO date
- 05 Jan 2023 – 09 Jan 2023
- Listing date
- 17 Jan 2023
- Face value
- ₹10 per share
- Issue price
- ₹225 per share
- Lot size
- 600 shares
- Total issue size
- ₹16.94 Cr
- Market cap at offer price
- ₹64.14 Cr
- Promoter holding
- 100.00% → 73.59% pre-issue → post-issue
- ISIN
- INE0BSU01018
- Registrar
- Kfin Technologies Ltd.
- Lead managers
- Oneview Corporate Advisors Pvt.Ltd.
- Registered office
- 2 Saklat Place, 1st Floor, West Bengal
Reservation and application size
How the issue is split between investor categories, and what each may bid
| Investor category | Shares | % of net | % of total |
|---|---|---|---|
| Anchor investor · within QIB | 0 | — | — |
| Market maker | 39,000 | — | — |
Application size
Minimum 600 shares per lot, in multiples, at ₹225
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (min) | 1 | 600 | ₹1,35,000 |
| S-HNI (min) | 2 | 1,200 | ₹2,70,000 |
| S-HNI (max) | 7 | 4,200 | ₹9,45,000 |
| B-HNI (min) | 8 | 4,800 | ₹10,80,000 |
Category limits
| Category | Bid size | Cut-off |
|---|---|---|
| Retail (RII) | Up to ₹2 lakh | Yes |
| Small HNI (sNII) | ₹2 lakh – ₹10 lakh | No |
| Big HNI (bNII) | Above ₹10 lakh | No |
| Employee | Up to ₹5 lakh | Yes |
Bidding at cut-off means accepting the final issue price without naming one. Only retail and employee applicants may do so.
Anchor investors
Institutional allocation placed a day before the issue opens, carved out of the QIB portion and locked in after listing.
Shares allocated
0
Anchor portion
₹0 Cr
at ₹225 per share
Valuation and performance
Valuation at offer price
₹225 per share
| Metric | Pre-issue | Post-issue |
|---|---|---|
| EPS (₹) | 13.24 | — |
| P/E (×) | 16.99 | — |
| Market cap | — | ₹64.14 Cr |
Key performance indicators
Latest reported period
- Return on net worth
- 8.22%
- ROCE
- 20.34%
- Debt / equity
- 1.72
- NAV per share
- ₹158.72
Single period as reported. Year-on-year movement is in the financials table below, where every period is published.
About Eastern Logica Infoway SME
Eastern Logica Infoway Limited, incorporated in 1995, operates as a multi-brand retail and retail selling company as well as distributor of branded smartphones, IT hardware, software, allied accessories, and services. The company provides networking and security solutions to consumers. As of December 15, 2022, it operates 4 offices, 11 retail stores, 2 distribution centres, and virtual offices across 11 cities. With over 25 years of business experience, the company has built a fair market presence in the electronics and IT hardware retail sector.
Company Analysis
from RHPEastern Logica Infoway Limited is a multi-brand retail, wholesale, and distribution company specializing in branded smartphones, IT hardware, software, allied accessories, and networking/security solutions.
Eastern Logica Infoway Limited, incorporated in 1995, operates as a multi-brand retail and retail selling company as well as distributor of branded smartphones, IT hardware, software, allied accessories, and services. The company provides networking and security solutions to consumers. As of December 15, 2022, it operates 4 offices, 11 retail stores, 2 distribution centres, and virtual offices across 11 cities. With over 25 years of business experience, the company has built a fair market presence in the electronics and IT hardware retail sector.
Electronics RetailMobile Handset DistributionIT Hardware and Software DistributionNetworking and Security Solutions
Objects of the Issue
- To meet the Working Capital requirements of the Company ₹1,347.45 Lakhs p.24
- General corporate purposes ₹100.00 Lakhs p.24
- Funding working capital requirements of the Company ₹1,347.45 lakhs p.79
- General corporate purposes ₹100.00 lakhs p.79
Issue Structure
- Total Issue
- ₹1,694.25 Lakhs (7,53,000 Equity Shares)
- Fresh Issue
- ₹1,494.45 Lakhs (6,64,200 Equity Shares)
- Offer for Sale
- ₹199.80 Lakhs (88,800 Equity Shares)
- Price Band
- ₹225 per Equity Share (including premium of ₹215 per Equity Share)
- Lot Size
- 600 Equity Shares
- Face Value
- ₹10 each
Business Model
Multi-brand retail selling and distribution of branded smartphones, IT hardware, software and allied accessories; provision of networking and security solutions; online marketplace sales channels.
Business Segments
Sale of branded smartphones, IT hardware, software and allied accessories at retail stores
Distribution of branded smartphones, IT hardware, software and allied accessories through distribution centres
Provision of networking and security solutions to consumers
Multi-brand retail outlets selling branded smartphones, laptops, and IT hardware & peripherals to consumers with high visibility and easy accessibility to customers.
Distribution of smartphones and IT hardware & peripherals to retailers with distribution rights for major brands like HP, Dell, Lenovo, and Asus in West Bengal and Delhi.
Operating as a seller on major e-commerce platforms (Amazon, Flipkart, Tata CLiQ, Udaan, Government e-Marketplace) for online sale of smartphones and IT hardware products.
SWOT Analysis
Strengths
- • Over 25 years of market presence and business experience(p.23)
- • Established geographic presence across multiple states(p.23)
- • Experienced management team with proven track record in consumer-driven business(p.104)
- • Established market presence with 25+ years of operational history across 11 cities(p.101)
- • Long-standing relationships with leading electronic brands enabling product portfolio expansion(p.104)
- • Demonstrated profitability with continuous growth in revenue from operations(p.101)
- • Multi-channel distribution model including retail, distribution, and e-commerce(p.102)
- • Experienced management with diverse expertise(p.132)
- • Long-standing market presence and operational history(p.188)
- • Multi-location retail network established(p.188)
- • Independent board oversight with professional expertise(p.123)
- • Long operational history and incorporation stability(p.209)
- • Diversified business scope across IT and retail infrastructure(p.209)
- • 100% underwriting of the offer(p.209)
- • Compulsory market making for 3 years post-listing(p.209)
- • Clean regulatory and compliance record(p.210)
Weaknesses
- • Heavy dependence on top suppliers for product sourcing(p.29)
- • Revenue concentration in West Bengal and Delhi(p.31)
- • Significant working capital requirements for retail operations(p.34)
- • Promoter group engaged in same line of business creating conflict of interest(p.34)
- • High leverage with unsecured loans subject to recall(p.38)
- • Lack of registered trademarks and intellectual property protection(p.33)
- • All leased premises not properly stamped or registered(p.31)
- • No gratuity provision recorded until recent period(p.40)
- • High concentration of sales geographically with West Bengal accounting for 51.44% of revenue(p.102)
- • Significant customer concentration with top 5 customers accounting for 19.89% of revenue(p.101)
- • No ownership of trademark or tradename; reliant on brands' intellectual property(p.106)
- • Dependence on leased retail and distribution premises with no owned properties(p.106)
- • High leverage with significant short-term borrowings(p.145)
- • Concentration of shareholding among promoters(p.154)
- • Dependence on few major customers(p.195)
- • Significant outstanding tax liabilities and contingent claims(p.174)
- • Thin profit margins relative to revenue(p.186)
- • Expired and unapplied statutory registrations(p.206)
- • Incomplete regulatory compliance for new retail locations(p.207)
- • Lack of trademark ownership(p.207)
- • Incomplete GST and statutory compliance across retail network(p.206)
- • Pending application for EPF address change(p.206)
Opportunities
- • India's position as second-largest smartphone market with fastest growth(p.23)
- • Strong growth in mobile phone manufacturing under Make in India(p.23)
- • Indian e-commerce market expected to reach $188 billion by 2025 from $46.2 billion in 2020(p.98)
- • Domestic electronics production projected to reach $300 billion by FY2025-26 from $75 billion in 2020-21(p.93)
- • Mobile phones segment expected to grow significantly with production moving from $30Bn to $126Bn by FY26(p.93)
- • Smartphone penetration growth with 5G adoption creating opportunities for IT hardware retail(p.98)
- • Strategy to increase brand visibility by expanding channel partners and dealer network(p.105)
- • Growth through retail expansion and new store openings(p.195)
- • Expansion of distribution network across additional cities(p.188)
- • Growing electronics and IT hardware market in India(p.188)
- • Potential for main board migration post-listing(p.225)
- • Expansion into additional IT and computer services markets(p.209)
- • Multi-city retail and distribution network growth(p.206)
- • Access to public capital markets for future growth(p.209)
Threats
- • Dependence on external suppliers subject to supply disruptions(p.29)
- • Inventory management risk from advance purchasing requirements(p.31)
- • Intense competition from larger organized and e-commerce players(p.32)
- • Rapid changes in consumer trends and technology requirements(p.32)
- • Cyclical retail industry with seasonal demand volatility(p.35)
- • Exposure to economic conditions in India affecting consumer spending(p.48)
- • Natural disasters and pandemic risks impacting operations(p.46)
- • Regulatory and licensing risks with changing compliance requirements(p.36)
- • Highly competitive organized and unorganized retail electronics market(p.106)
- • Regulatory risks in the electronics and IT hardware industry(p.97)
- • Managing electronic waste and consequent environmental hazards(p.97)
- • Business subject to hazards including fire, earthquakes, floods, terrorism and force majeure events(p.106)
- • Revenue concentration risk from major customers(p.195)
- • Regulatory and tax compliance challenges across jurisdictions(p.174)
- • Economic impact from COVID-19 pandemic disruptions(p.193)
- • Competitive pressures in electronics and IT retail sector(p.195)
- • Dependence on bank financing with variable interest rates(p.196)
- • Foreign investment restrictions in retail sector(p.250)
- • Regulatory restrictions on beneficial ownership from border-sharing countries(p.250)
- • SME platform listing and two-year mandatory stay requirement(p.225)
Promoters
| Name | Role | Pre-Issue | Post-Issue |
|---|---|---|---|
| Gaurav Goel | Promoter | 25.76% | — |
| Shweta Goel | Promoter | 18.01% | — |
| Gaurav Goel | Promoter | 25.76% | 18.20% |
| Shweta Goel | Promoter | 18.01% | 12.26% |
| Himadri Dealcom Private Limited | Promoter Group | 44.77% | 34.34% |
| Logica Systems & Peripherals Private Limited | Promoter Group | 6.86% | 5.26% |
| Sonartari Tradelink Private Limited | Promoter Group | 4.27% | 3.26% |
| Gaurav Goel | Promoter | 25.76% | — |
| Shweta Goel | Promoter | 18.01% | — |
| Gaurav Goel | Selling Shareholder | — | — |
| Shweta Goel | Selling Shareholder | — | — |
Leadership
Gaurav Goel · Managing Director
Shweta Goel · Whole-time Director
Deepak Kumar Jha · Chief Financial Officer
Sundeep Mishra · Chief Operating Officer
Priyanka Baid · Company Secretary and Compliance Officer
Auto-extracted from the company's RHP using AI, with each fact linked to its source passage (hover any row to see the quote & page). Provided for research only, not investment advice — verify against the official RHP before relying on it.
Eastern Logica Infoway SME IPO FAQs
What is the lot size of Eastern Logica Infoway SME IPO?
The minimum lot size of Eastern Logica Infoway SME IPO is 600 shares. One lot costs ₹1,35,000 at the cut-off price.
When does Eastern Logica Infoway SME IPO open and close?
Eastern Logica Infoway SME IPO opened for subscription on 05 Jan 2023 and closed on 09 Jan 2023.
What is the listing date of Eastern Logica Infoway SME IPO?
Eastern Logica Infoway SME IPO listed on 17 Jan 2023.