Doms Industries
Listing performance
Scheduled dates
Tentative timetable — a past date is not confirmation the step completed
Issue details
- IPO date
- 13 Dec 2023 – 15 Dec 2023
- Listing date
- 20 Dec 2023
- Face value
- ₹10 per share
- Issue price
- ₹790 per share
- Lot size
- 18 shares
- Issue type
- Book Building issue
- Total issue size
- ₹1,200 Cr
- Market cap at offer price
- ₹4,794 Cr
- Promoter holding
- 100.00% → 74.97% pre-issue → post-issue
- ISIN
- INE321T01012
- Registrar
- MUFG Intime India Pvt.Ltd.
- Lead managers
- JM Financial Ltd.
- Registered office
- J-19, G.I.D.C, Opp.Telephone Exchange, Umbergaon, Dist.Valsad, Gujarat
Reservation and application size
How the issue is split between investor categories, and what each may bid
| Investor category | Shares | % of net | % of total |
|---|---|---|---|
| Anchor investor · within QIB | 68,06,961 | — | — |
| Market maker | 0 | — | — |
Application size
Minimum 18 shares per lot, in multiples, at ₹790
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (min) | 1 | 18 | ₹14,220 |
| Retail (max) | 14 | 252 | ₹1,99,080 |
| S-HNI (min) | 15 | 270 | ₹2,13,300 |
| S-HNI (max) | 70 | 1,260 | ₹9,95,400 |
| B-HNI (min) | 71 | 1,278 | ₹10,09,620 |
Category limits
| Category | Bid size | Cut-off |
|---|---|---|
| Retail (RII) | Up to ₹2 lakh | Yes |
| Small HNI (sNII) | ₹2 lakh – ₹10 lakh | No |
| Big HNI (bNII) | Above ₹10 lakh | No |
| Employee | Up to ₹5 lakh | Yes |
Bidding at cut-off means accepting the final issue price without naming one. Only retail and employee applicants may do so.
Anchor investors
Institutional allocation placed a day before the issue opens, carved out of the QIB portion and locked in after listing.
Valuation and performance
Valuation at offer price
| Metric | Pre-issue | Post-issue |
|---|---|---|
| EPS (₹) | 18.29 | — |
| P/E (×) | 43.19 | — |
| Market cap | — | ₹4,794 Cr |
Key performance indicators
- Return on net worth
- 28.39%
- ROCE
- 33.31%
- Debt / equity
- 0.28
- PAT margin
- 2.51%
- NAV per share
- ₹59.99
Single period as reported. Year-on-year movement is in the financials table below, where every period is published.
About Doms Industries
DOMS Industries Limited, incorporated in 2006 and converted to a public limited company in 2023, is the second largest player in India's branded stationery and art products market with approximately 12% market share by value as of Fiscal 2023. The company designs, develops, manufactures, and sells stationery and art products under its flagship 'DOMS' brand through a multi-channel pan-India distribution network and international exports. The company has achieved strong brand recall through its focus on research and development, product engineering, and backward integrated manufacturing. Core products include pencils (29% market share), mathematical instrument boxes (30% market share), crayons, erasers, and exercise books. The company generated revenue from operations of ₹4,028.17 million in Fiscal 2021, ₹6,836.01 million in Fiscal 2022, and ₹12,118.90 million in Fiscal 2023, achieving a CAGR of 73.45%. Gross Product Sales grew from ₹4,130.45 million in Fiscal 2021 to ₹12,317.34 million in Fiscal 2023. The company operates manufacturing facilities in Umbergaon, Gujarat (13 facilities) and Jammu, India, with a workforce of 8,890 employees as of September 30, 2023.
Company Analysis
from RHPDOMS Industries Limited designs, develops, manufactures, and sells a wide range of stationery and art products, primarily under the 'DOMS' brand, in India and over 45 countries internationally.
DOMS Industries Limited, incorporated in 2006 and converted to a public limited company in 2023, is the second largest player in India's branded stationery and art products market with approximately 12% market share by value as of Fiscal 2023. The company designs, develops, manufactures, and sells stationery and art products under its flagship 'DOMS' brand through a multi-channel pan-India distribution network and international exports. The company has achieved strong brand recall through its focus on research and development, product engineering, and backward integrated manufacturing. Core products include pencils (29% market share), mathematical instrument boxes (30% market share), crayons, erasers, and exercise books. The company generated revenue from operations of ₹4,028.17 million in Fiscal 2021, ₹6,836.01 million in Fiscal 2022, and ₹12,118.90 million in Fiscal 2023, achieving a CAGR of 73.45%. Gross Product Sales grew from ₹4,130.45 million in Fiscal 2021 to ₹12,317.34 million in Fiscal 2023. The company operates manufacturing facilities in Umbergaon, Gujarat (13 facilities) and Jammu, India, with a workforce of 8,890 employees as of September 30, 2023.
Objects of the Issue
- Proposing to part finance the cost of establishing a new manufacturing facility to expand its production capabilities for a wide range of writing instruments, water colour pens, markers and highlighters ₹2,800.00 million p.27
- General corporate purposes p.27
- Proposed Project (capital expenditure for new manufacturing facility and equipment) p.60
- General corporate purposes p.60
- Part financing the cost of establishing a new manufacturing facility to expand production capabilities for writing instruments, water colour pens, markers and highlighters ₹2,800.00 million p.105
- General corporate purposes Not exceeding 25% of Gross Proceeds p.106
- Construction of new manufacturing facilities on newly acquired 44 acres of land adjacent to Umbergaon Manufacturing Facilities to enhance manufacturing operations and meet anticipated demand ₹256.00 million (Fiscal 2024), ₹2,061.79 million (Fiscal 2025), ₹1,482.210 million (Fiscal 2026) p.217
Issue Structure
- Total Issue
- Up to ₹12,000.00 million
- Fresh Issue
- Up to ₹3,500.00 million
- Offer for Sale
- Up to ₹8,500.00 million (comprising up to ₹8,000.00 million by F.I.L.A. - Fabbrica Italiana Lapis ed Affini S.p.A., up to ₹250.00 million by Sanjay Mansukhlal Rajani and up to ₹250.00 million by Ketan Mansukhlal Rajani)
- Price Band
- To be determined (Floor Price ₹[●] per Equity Share and Cap Price ₹[●] per Equity Share)
- Lot Size
- [●] Equity Shares
- Face Value
- ₹10 each
Business Model
The company designs, develops, manufactures, and sells stationery and art products through multiple distribution channels: domestic sales via general trade (over 70% of Gross Product Sales), modern trade and e-commerce platforms, and OEMs/institutional sales; and export sales to the FILA Group (59-69% of total exports) and third-party exports. The company has achieved complete backward integration of manufacturing operations for most products and maintains high inventory levels of raw materials and work-in-progress goods. Revenue generation is primarily from the sale of branded stationery and art products, with significant contribution from flagship 'DOMS' brand products (76-84% of Gross Product Sales).
Business Segments
SWOT Analysis
- • Second-largest player in India's branded stationery and art products market with ~12% market share(p.26)
- • Strong market position in key product categories (pencils 29%, mathematical instrument boxes 30%)(p.26)
- • Strategic partnership with FILA enabling access to global markets and product know-how(p.38)
- • Backward integrated manufacturing providing operational control and cost advantages(p.49)
- • Strong DOMS brand recognition contributing 76-84% of Gross Product Sales(p.48)
- • Rapid revenue growth at 73.45% CAGR from FY2021 to FY2023(p.44)
- • Diversified product portfolio spanning multiple categories(p.59)
- • Strong presence in the Indian stationery market(p.62)
- • Established intellectual property protection with registered designs and trademarks(p.53)
- • International export presence particularly with FILA Group(p.62)
- • Second largest player in India's branded stationery market with 12% market share(p.115)
- • Leading market positions in core products (pencils 29%, math boxes 30% market share)(p.115)
- • Widest product portfolio with 3,878 SKUs and lowest product concentration among peers(p.115)
- • Fastest growing stationery company in India during FY 2020-2023 by revenue(p.115)
- • Strong brand recognition with major awards and resilience post-COVID(p.115)
- • Large integrated manufacturing infrastructure with 13 facilities and 1.18 million sq ft(p.115)
- • Strong backward integration in manufacturing (complete integration for pencil production)(p.115)
- • Extensive multi-channel distribution with 120+ super-stockists and 120,000+ retail touch points(p.116)
- • Strategic partnership with FILA providing global reach and technical expertise(p.116)
- • Experienced management team with 20+ years in stationery industry(p.116)
- • Market leadership with widest product breadth among peers(p.205)
- • Dominant positions in core product categories(p.205)
- • Widest product category breadth globally in stationery segment(p.205)
- • Fastest revenue growth among core peers post-COVID(p.200)
- • Strong backward integration reducing costs and dependency(p.206)
- • Extensive pan-India distribution network(p.214)
- • Strong global export presence through FILA partnership(p.206)
- • High brand recall and market recognition(p.211)
- • Highly integrated backward manufacturing across all product components(p.225)
- • Dedicated R&D facility with 50 specialist employees and advanced equipment(p.228)
- • Extensive distribution network with 500+ dedicated sales teams across multiple channels(p.229)
- • Strong digital brand presence and recognition in stationery sector(p.230)
- • Multiple product SKUs across 25 product segments differentiates from competitors(p.230)
- • Strong intellectual property portfolio with registered designs and trademarks(p.231)
- • Access to FILA Group's global brands and product portfolio through authorisation(p.231)
- • Global brand portfolio with established market presence(p.284)
- • Established manufacturing and export operations with facilities across India and international locations(p.284)
- • Strong revenue growth trajectory(p.299)
- • Improved profitability and cash generation(p.299)
- • Second largest player in India's branded stationery and art products market with ~12% market share(p.360)
- • Robust backward-integrated manufacturing infrastructure reducing costs and improving competitive advantage(p.364)
- • Strong multi-channel distribution network with over 120,000 retail touchpoints across 3,500+ cities(p.365)
- • Strategic partnership with FILA Group providing access to global markets and R&D capabilities(p.362)
- • Strong financial performance with EBITDA margin of 15.40% in Fiscal 2023 and PAT margin of 8.49%(p.363)
- • Presence in over 45 countries globally with diversified export base(p.362)
- • Dedicated R&D and product design team of 50 personnel focusing on innovation and cost reduction(p.364)
- • Strong revenue growth trajectory with significant volume expansion across all product categories(p.388)
- • Diversified product portfolio across scholastic, office, and hobby categories with strong market penetration(p.388)
- • Expanding export operations with 56.36% growth in gross export sales(p.388)
- • Improved profitability with PAT increasing substantially to ₹1,028.71 million in FY2023(p.389)
- • Strong operating cash generation with net cash from operations of ₹1,732.63 million in FY2023(p.391)
- • No significant dependency on individual customers with top 10 customers representing only 39.81% of FY2023 revenue(p.395)
- • High product concentration risk with 31.66% of Gross Product Sales from wooden pencils(p.36)
- • Heavy dependence on general trade channel (>70% of Gross Product Sales) with limited formal supplier contracts(p.37)
- • No formal contracts with suppliers, exposing company to procurement risks(p.39)
- • Past loss incurrence in FY2021 (₹60.26 million) due to COVID-19 lockdowns(p.42)
- • High employee attrition rates ranging from 31.53% to 48.43%(p.46)
- • Jammu Manufacturing Facility subject to regional business risks due to J&K unrest(p.44)
- • High total indebtedness of ₹1,527.24 million as of October 31, 2023(p.47)
- • Outstanding civil litigation with listed competitor Kokuyo Camlin Limited(p.39)
- • Significant dependence on FILA Group for export sales and operations(p.35)
- • Unsecured borrowings repayable on demand from Promoters and related parties(p.50)
- • Past acquisition underperformance with impairment losses(p.51)
- • Insurance coverage may be inadequate for all material risks(p.48)
- • Dependence on third-party transportation providers(p.54)
- • Unhedged foreign currency exposure creating exchange rate risk(p.70)
- • Single largest product contributes 35.92% of gross product sales (pencils)(p.115)
- • High net debt of ₹1,265.06 million as of September 30, 2023(p.120)
- • Significant capital expenditure requirements for Proposed Project with implementation risks(p.40)
- • Reliance on FILA Group for international distribution and technology(p.116)
- • Significant reliance on FILA Group partnership(p.215)
- • High revenue concentration from single product category(p.206)
- • Significant net debt position(p.208)
- • High dependence on key customers from FILA Group exports(p.229)
- • Reliance on leased manufacturing facilities with short tenure periods(p.232)
- • Exposure to guarantees issued by promoter FILA to multiple third parties(p.247)
- • Dependence on related party financing and loans(p.324)
- • High debt levels relative to equity(p.298)
- • Significant related party transactions and common business pursuits creating conflict of interest(p.284)
- • Prior history of losses and negative profitability in specific years(p.299)
- • Presence of impaired goodwill and credit risk on receivables(p.320)
- • High leverage ratio with debt-to-equity of 0.42 as at September 30, 2023(p.359)
- • Significant concentration on FILA Group with exports representing 12.88% of gross product sales in Fiscal 2023, creating customer concentration risk(p.365)
- • Geographic manufacturing concentration with key facility in Umbergaon, Gujarat(p.362)
- • Contingent income tax liability of Rs. 2.55 million related to disallowance under Section 80IB(p.331)
- • Significant customer concentration with top 10 customers representing 39.81% of revenue(p.395)
- • Substantial supplier concentration with top 10 suppliers accounting for 26.14% of total expenses(p.395)
- • High employee benefit expenses increasing to 11.66% of total income in FY2023(p.389)
- • Consolidated borrowings of ₹1,527.24 million outstanding as of October 31, 2023(p.393)
- • Pending tax disputes and regulatory proceedings involving multiple promoters and directors(p.402)
- • Indian stationery and art materials market projected to grow at ~13% CAGR from FY23-28 to reach INR 71,600 crore(p.26)
- • Export market opportunity with Indian stationery exports expected to grow at ~6% CAGR to reach INR 7,500 crore by FY28(p.26)
- • Global scholastic stationery market valued at USD 61 billion with expected growth to USD 68 billion by CY27(p.26)
- • Expansion of production capabilities through Proposed Project for writing instruments, water colour pens, markers and highlighters(p.45)
- • Presence in over 45 countries internationally as of September 30, 2023(p.26)
- • Growing digitalization trends supporting demand for conventional stationery as students spend more time on self-study and hands-on activities(p.26)
- • Expansion to new geographical markets including South East Asian countries and Africa(p.58)
- • Growth of paper stationery category in new global regions(p.62)
- • Expansion of modern trade and e-commerce channels(p.59)
- • Product portfolio expansion to capture higher consumer wallet share(p.59)
- • Strong projected growth in Indian education market(p.59)
- • Indian domestic writing instrument market expected to grow at 16% CAGR to reach ₹27,750 crore by FY 2028(p.107)
- • Indian domestic paper stationery market growing at 12% CAGR to ₹28,700 crore by FY 2028(p.107)
- • Existing manufacturing facilities approaching optimal capacity utilization enabling expansion(p.107)
- • Proposed Project to expand production capabilities for writing instruments and markers(p.107)
- • Global stationery market growing at 2.8% CAGR with India projected at 13.6% CAGR(p.164)
- • Rising education levels and government spending on school education infrastructure(p.150)
- • Growing school enrollment with GER increasing, particularly in secondary and tertiary education(p.149)
- • Young and growing population with 26.2% below 15 years driving demand for school supplies(p.152)
- • Rapid expansion of Indian stationery market with double-digit growth(p.172)
- • Shift toward branded products market share gains(p.218)
- • Low per capita consumption with significant growth headroom(p.179)
- • Rising literacy and education enrollment driving demand(p.180)
- • Growing demand for innovative and premium products(p.177)
- • Favorable demographics with high youth population(p.179)
- • China+1 strategy and export growth momentum(p.178)
- • Rising e-commerce penetration offering new channels(p.196)
- • Expansion into export markets across 45+ countries with DOMS and C3 branded products(p.229)
- • Growing digital commerce channels including e-commerce platforms via Drop-Ship Model(p.229)
- • Product development guided by customer needs and market trends(p.228)
- • Capacity expansion evident across key product segments(p.228)
- • Acquisition of Micro Wood Private Limited for backward integration in packaging(p.242)
- • Investment in innovation and new product lines through associate company(p.319)
- • Expansion of manufacturing capacity and modernization(p.316)
- • International expansion through existing global subsidiary network(p.283)
- • Export growth and international revenue generation(p.327)
- • Indian domestic writing instrument market expected to grow at CAGR of ~16% till Fiscal 2028 to ₹27,750 crore(p.368)
- • Rising young population increasing demand from educational institutes for stationery products(p.368)
- • Expansion of manufacturing capacity with acquisition of 44 acres adjacent to existing Umbergaon facility(p.366)
- • Rising e-commerce penetration enabling direct consumer access(p.368)
- • Increasing emphasis on arts and crafts in school curriculum driving demand for art materials(p.368)
- • China plus one strategy creating supply chain diversification opportunities for India(p.367)
- • Recently launched new product categories including writing instruments, fine-art products and adhesive products(p.362)
- • Acquisition of Micro Wood Private Limited expanding into packaging products segment(p.351)
- • Deeper penetration of education across India driving demand for scholastic stationery(p.388)
- • Expansion of overseas sales and distribution channels directly to FILA and other international customers(p.388)
- • Growing acceptance and market share gains in domestic market(p.388)
- • Increased demand from offices with post-COVID normalization of work environments(p.388)
- • Significant competitive pressures from organized and unorganized sectors(p.41)
- • Exposure to counterfeit and look-alike products in domestic and international markets(p.48)
- • Dependence on limited suppliers for key raw materials (wood, graphite, tinplate, polypropylene, polystyrene)(p.40)
- • Fluctuation risk in raw material prices including for natural resources (wood, graphite, calcium carbonate)(p.49)
- • Vulnerability to manufacturing disruptions from force majeure events, natural disasters, and regional unrest(p.44)
- • Risk of changing consumer preferences and demand for stationery products(p.42)
- • Potential covenant breaches and debt acceleration risks from financing arrangements(p.47)
- • Highly fragmented industry with dominant unorganized sector causing pricing pressure(p.50)
- • Low entry barriers enabling new competitors and intensifying competition(p.50)
- • Counterfeiting and brand imitation from unorganized competitors(p.50)
- • Rising digitalization and shift from physical stationery to online learning(p.59)
- • Regulatory risks including environmental, health and safety compliance(p.55)
- • Global supply chain disruptions and geopolitical crises(p.68)
- • Inflation impacting costs and pricing power(p.65)
- • Foreign exchange volatility affecting export operations(p.69)
- • Counterparty credit risk from delayed or non-receipt of payments(p.60)
- • Intense competition from established global stationery companies and local manufacturers(p.59)
- • Global stationery market only growing at 2.8% CAGR with mature developed markets showing slower growth(p.156)
- • Increasing preference for digital alternatives reducing demand for paper-based stationery(p.158)
- • China dominates global stationery exports with 28% market share at lower costs(p.164)
- • Fluctuation in raw material costs impacting production efficiency and profitability(p.40)
- • Currency fluctuation risks due to significant FILA Group export sales dependency(p.120)
- • Raw material price volatility impacting margins(p.188)
- • Intense competition from multiple market players(p.189)
- • Digitalization reducing physical stationery demand(p.167)
- • E-commerce driving price competition and channel intensity(p.179)
- • Environmental concerns shifting demand away from paper products(p.167)
- • Government quality certification requirements affecting unbranded competition(p.195)
- • Dependency on general trade channel for 74% of sales(p.176)
- • Significant competition from organized and unorganized domestic and international players(p.230)
- • Exposure to regulatory compliance requirements across multiple jurisdictions and sectors(p.234)
- • Dependence on raw material availability including wax, polymers and specialized inputs(p.225)
- • Risk of insurance coverage inadequacy for operational risks(p.232)
- • Litigation risk from related party matters(p.313)
- • Foreign exchange volatility impacting international operations(p.301)
- • Competition from Group Companies and related entities in similar business segments(p.284)
- • Dependence on global supply chains and imported raw materials(p.327)
- • Regulatory compliance risks related to dividend restrictions and covenant obligations(p.286)
- • High competition in the industry from competitors with greater financial resources and deeper brand recall(p.367)
- • Raw material price volatility affecting profitability(p.368)
- • Increased digitisation leading to paperless practices and reduced demand for traditional stationery(p.368)
- • Environmental concerns driving shift toward eco-friendly products requiring product innovation(p.368)
- • Dependence on third-party distribution channels for market reach creating supply chain vulnerability(p.364)
- • Decreasing export sales contribution from 24.25% of gross product sales in Fiscal 2021 to 18.56% in six months period ended September 30, 2023(p.365)
- • Regulatory compliance and legal metrology violations with ongoing penalties and appeals(p.400)
- • Dependence on FILA for significant export volumes and international distribution(p.388)
- • Foreign exchange risk exposure from trade receivables and borrowings in foreign currency(p.394)
- • Lender covenants restricting corporate actions including capital structure changes and asset disposals(p.397)
- • Cost pressures from raw material consumption representing 61.14% of FY2023 total income(p.388)
Promoters
| Name | Role | Pre-Issue | Post-Issue |
|---|---|---|---|
| F.I.L.A. - Fabbrica Italiana Lapis ed Affini S.p.A. | Corporate Promoter | 51.00% | — |
| Santosh Rasiklal Raveshia | Individual Promoter | 17.00% | — |
| Sanjay Mansukhlal Rajani | Individual Promoter and Selling Shareholder | 8.63% | — |
| Ketan Mansukhlal Rajani | Individual Promoter and Selling Shareholder | 8.63% | — |
| Chandni Vijay Somaiya | Individual Promoter | 4.00% | — |
| F.I.L.A.- Fabbrica Italiana Lapis ed Affini S.p.A. | Corporate Promoter | 51.00% | — |
| Santosh Rasiklal Raveshia | Promoter | 17.00% | — |
| Sanjay Mansukhlal Rajani | Promoter | 8.63% | — |
| Ketan Mansukhlal Rajani | Promoter | 8.63% | — |
| Chandni Vijay Somaiya | Promoter | 4.00% | — |
| F.I.L.A.- Fabbrica Italiana Lapis ed Affini S.p.A. | Corporate Promoter | — | — |
| Santosh Rasiklal Raveshia | Individual Promoter | 17.00% | — |
| Sanjay Mansukhlal Rajani | Individual Promoter | 8.63% | — |
| Ketan Mansukhlal Rajani | Individual Promoter | 8.63% | — |
| Chandni Vijay Somaiya | Individual Promoter | 4.00% | — |
| Santosh Rasiklal Raveshia | Individual Promoter | — | — |
| Sanjay Mansukhlal Rajani | Individual Promoter | — | — |
| F.I.L.A. - Fabbrica Italiana Lapis ed Affini S.p.A. | Corporate Promoter | 51.00% | — |
| FILA – Fabbrica Italiana Lapis ed Affini S.p.A. | Corporate Promoter | 51.00% | — |
| Santosh Rasiklal Raveshia | Promoter | 17.00% | — |
| Sanjay Mansukhlal Rajani | Promoter | 8.63% | — |
| Ketan Mansukhlal Rajani | Promoter | 8.63% | — |
| Chandni Vijay Somaiya | Promoter | 4.00% | — |
| F.I.L.A. - Fabbrica Italiana Lapis ed Affini S.p.A. | Corporate Promoter | 51.00% | — |
| Santosh R. Raveshia | Promoter | 17.00% | — |
| Sanjay M. Rajani | Promoter | 8.63% | — |
| Ketan M. Rajani | Promoter | 8.63% | — |
| F.I.L.A.- Fabbrica Italiana Lapis ed Affini S.p.A. | Promoter Group/Selling Shareholder | — | — |
| Sanjay Mansukhlal Rajani | Promoter/Selling Shareholder | — | — |
| Ketan Mansukhlal Rajani | Promoter/Selling Shareholder | — | — |
| F.I.L.A. - Fabbrica Italiana Lapis ed Affini S.p.A | Selling Shareholder | — | — |
| Sanjay Mansukhlal Rajani | Selling Shareholder | — | — |
| Ketan Mansukhlal Rajani | Selling Shareholder | — | — |
Leadership
Auto-extracted from the company's RHP using AI, with each fact linked to its source passage (hover any row to see the quote & page). Provided for research only, not investment advice — verify against the official RHP before relying on it.