Cell Point (India)
Listing performance
Scheduled dates
Tentative timetable — a past date is not confirmation the step completed
Issue details
- IPO date
- 15 Jun 2023 – 20 Jun 2023
- Listing date
- 28 Jun 2023
- Face value
- ₹10 per share
- Issue price
- ₹100 per share
- Lot size
- 1,200 shares
- Issue type
- Fixed Price issue
- Total issue size
- ₹50.34 Cr
- Market cap at offer price
- ₹187 Cr
- Promoter holding
- 100.00% → 73.06% pre-issue → post-issue
- ISIN
- INE0O0001013
- Registrar
- Bigshare Services Pvt.Ltd.
- Lead managers
- First Overseas Capital Ltd.
- Registered office
- Door No 30-15-139/F/5, 6 Ward No 27, Ram’s Arcade, Opposite Visakha Medical Centre, Dabagardens, Andhra Pradesh
Reservation and application size
How the issue is split between investor categories, and what each may bid
| Investor category | Shares | % of net | % of total |
|---|---|---|---|
| Market maker | 2,52,000 | — | — |
Application size
Minimum 1,200 shares per lot, in multiples, at ₹100
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (min) | 1 | 1,200 | ₹1,20,000 |
| S-HNI (min) | 2 | 2,400 | ₹2,40,000 |
| S-HNI (max) | 8 | 9,600 | ₹9,60,000 |
| B-HNI (min) | 9 | 10,800 | ₹10,80,000 |
Category limits
| Category | Bid size | Cut-off |
|---|---|---|
| Retail (RII) | Up to ₹2 lakh | Yes |
| Small HNI (sNII) | ₹2 lakh – ₹10 lakh | No |
| Big HNI (bNII) | Above ₹10 lakh | No |
| Employee | Up to ₹5 lakh | Yes |
Bidding at cut-off means accepting the final issue price without naming one. Only retail and employee applicants may do so.
Valuation and performance
Valuation at offer price
| Metric | Pre-issue | Post-issue |
|---|---|---|
| EPS (₹) | 11.60 | — |
| P/E (×) | 8.62 | — |
| Market cap | — | ₹187 Cr |
Key performance indicators
- Return on net worth
- 10.55%
- PAT margin
- 0.61%
- NAV per share
- ₹117.45
Single period as reported. Year-on-year movement is in the financials table below, where every period is published.
About Cell Point (India)
Cell Point (India) Limited was originally incorporated as Cell Point (India) Private Limited on April 10, 2013 under the Companies Act, 1956, and was converted into a public limited company ('Cell Point (India) Limited') pursuant to a special resolution passed at the EGM held on October 31, 2022, receiving a fresh certificate of incorporation dated November 25, 2022 from the Registrar of Companies, Vijayawada. Its promoters, Mr. Mohan Prasad Panday and Mr. Bala Balaji Panday, started as small mobile retailers in Visakhapatnam (Vizag), Andhra Pradesh in 2001, and in 2013 took over their proprietary concerns M/s. Cell Point and M/s. Mobile King as going concerns, continuing business under those brand names. The company is engaged in multi-brand retail selling of smart phones, tablets, mobile accessories and allied products of brands such as Apple, Samsung, Oppo, Realme, Nokia, Vivo, Xiaomi, Redmi, Tecno and One Plus, and also retails consumer durable electronics, specifically smart televisions of Xiaomi, Realme and One Plus. All products are sold under one roof through a chain of 75 retail stores spread across four zones of Andhra Pradesh (Visakhapatnam Zone - 30 stores, Costa Zone - 30 stores, Vijayawada Zone - 12 stores, Rayalaseema Zone - 3 stores), of which 2 stores are owned properties and 73 are leased, supported by 298 employees. It facilitates customer purchases through credit/EMI facilities including UPI via tie-ups with credit houses such as Bajaj Finserv, Capital First and TVS Credit Finance. Revenue is earned from margins on retail sales, disclosed product-wise as Mobiles, Accessories and LED Panels; for the nine months ended December 31, 2022, total income was Rs. 22,167.60 Lakhs with profit after tax of Rs. 580.96 Lakhs, versus FY2022 total income of Rs. 27,004.43 Lakhs and PAT of Rs. 164.63 Lakhs.
Company Analysis
from RHPCell Point (India) Limited is a multi-brand retailer of smart phones, tablets, smart watches, mobile accessories and smart televisions, operating a chain of 75 stores across Andhra Pradesh under the 'Cell Point' and 'Mobile King' brands.
Cell Point (India) Limited was originally incorporated as Cell Point (India) Private Limited on April 10, 2013 under the Companies Act, 1956, and was converted into a public limited company ('Cell Point (India) Limited') pursuant to a special resolution passed at the EGM held on October 31, 2022, receiving a fresh certificate of incorporation dated November 25, 2022 from the Registrar of Companies, Vijayawada. Its promoters, Mr. Mohan Prasad Panday and Mr. Bala Balaji Panday, started as small mobile retailers in Visakhapatnam (Vizag), Andhra Pradesh in 2001, and in 2013 took over their proprietary concerns M/s. Cell Point and M/s. Mobile King as going concerns, continuing business under those brand names. The company is engaged in multi-brand retail selling of smart phones, tablets, mobile accessories and allied products of brands such as Apple, Samsung, Oppo, Realme, Nokia, Vivo, Xiaomi, Redmi, Tecno and One Plus, and also retails consumer durable electronics, specifically smart televisions of Xiaomi, Realme and One Plus. All products are sold under one roof through a chain of 75 retail stores spread across four zones of Andhra Pradesh (Visakhapatnam Zone - 30 stores, Costa Zone - 30 stores, Vijayawada Zone - 12 stores, Rayalaseema Zone - 3 stores), of which 2 stores are owned properties and 73 are leased, supported by 298 employees. It facilitates customer purchases through credit/EMI facilities including UPI via tie-ups with credit houses such as Bajaj Finserv, Capital First and TVS Credit Finance. Revenue is earned from margins on retail sales, disclosed product-wise as Mobiles, Accessories and LED Panels; for the nine months ended December 31, 2022, total income was Rs. 22,167.60 Lakhs with profit after tax of Rs. 580.96 Lakhs, versus FY2022 total income of Rs. 27,004.43 Lakhs and PAT of Rs. 164.63 Lakhs.
Objects of the Issue
- Repayment of certain borrowings (full or partial repayment/pre-payment of certain borrowings availed from banks/financial institutions, including Bajaj Finserv term loans) Rs. 1686.00 Lakhs p.70
- Repairs and Renovation of existing 75 retail stores & setting up of 5 New Retail stores (approximately Rs. 1085.75 Lakhs towards repairs/renovation of 75 stores and Rs. 114.25 Lakhs towards setting up 5 new stores) Rs. 1200.00 Lakhs p.72
- To meet the Working Capital requirements Rs. 1000.00 Lakhs p.68
- General Corporate Expenses Rs. 1068.00 Lakhs p.76
- To meet the expenses of the Issue (underwriting and management fees, printing and distribution expenses, advertisement expenses, legal fees and listing fees) Rs. 80.00 Lakhs p.76
Issue Structure
- Total Issue
- 50,34,000 Equity Shares of face value of Rs. 10/- each fully paid of the Company for cash at price of Rs. 100.00 per Equity Share aggregating Rs. 5034.00 Lakhs (including Market Maker Reservation Portion of 2,52,000 Equity Shares aggregating Rs. 252.00 Lakhs; Net Issue to Public of 47,82,000 Equity Shares aggregating Rs. 4782.00 Lakhs)
- Fresh Issue
- Entire issue is a Fresh Issue of 50,34,000 Equity Shares aggregating Rs. 5034.00 Lakhs
- Offer for Sale
- None - "There is no Offer for Sale as Our Company is making only a Fresh Initial Public Offer/Issue."
- Price Band
- Not applicable - Fixed Price Issue at an Issue Price of Rs. 100.00 per Equity Share (including share premium of Rs. 90.00 per Equity Share); Issue Price is 10.00 times the face value
- Lot Size
- The Market lot and Trading lot for the Equity Share is 1200 and in multiples of 1200 thereafter; subject to a minimum allotment of 1200 share to the successful applicants
- Face Value
- Rs. 10/- each
Business Model
The company earns revenue primarily from the retail sale of smart phones, tablets, smart watches, mobile accessories and smart televisions through its 75-store chain across Andhra Pradesh, buying stock from manufacturers/distributors (with direct tie-ups with brands such as Oppo, Vivo, Xiaomi and Realme) and selling to walk-in customers from its warehouse-supplied stores; product-wise sales are reported as Mobiles, Accessories and LED Panels, and it supports sales by offering customer financing (credit/EMI including UPI) through tie-ups with Bajaj Finserv, Capital First, TVS Credit Finance etc.
Business Segments
Promoters
| Name | Role | Pre-Issue | Post-Issue |
|---|---|---|---|
| Mr. Mohan Prasad Panday | Promoter (Managing Director) | 88.35 | 64.54 |
| Mr. Bala Balaji Panday | Promoter (Whole Time Director) | 11.64 | 8.51 |
Leadership
Auto-extracted from the company's RHP using AI, with each fact linked to its source passage (hover any row to see the quote & page). Provided for research only, not investment advice — verify against the official RHP before relying on it.