Amagi Media Labs
Listing performance
Scheduled dates
Tentative timetable — a past date is not confirmation the step completed
Grey market premium
Unofficial and indicative — not a forecast
3 observations recorded — too few to plot a trend.
Day-wise premium · 3 observations
| Date | GMP | % | Sauda | Est. listing | Gain / lot |
|---|---|---|---|---|---|
| 21 Jan 2026 | −₹1 | −0.28% | ₹0 | ₹360 | −₹41 |
| 20 Jan 2026 | −₹1 | −0.28% | ₹0 | ₹360 | −₹41 |
| 19 Jan 2026 | ₹17 | +4.71% | ₹500 | ₹378 | ₹697 |
Gain per lot assumes the premium holds to listing and that the application is allotted — allotment in an oversubscribed issue is a lottery, so it is indicative, not expected. Sauda is the rate paid for a submitted application itself.
Issue details
- IPO date
- 13 Jan 2026 – 16 Jan 2026
- Listing date
- 21 Jan 2026
- Face value
- ₹5 per share
- Issue price
- ₹361 per share
- Lot size
- 41 shares
- Issue type
- Book Building issue
- Listing at
- NSE
- Total issue size
- ₹1,789 Cr
- Market cap at offer price
- ₹7,810 Cr
- Promoter holding
- 15.76% → 14.14% pre-issue → post-issue
- ISIN
- INE121R01077
- Registrar
- MUFG Intime India Pvt.Ltd.
- Lead managers
- Kotak Mahindra Capital Co.Ltd.
- Registered office
- Raj Alkaa Park, Survey No.29/3 and 32/2, 4th floor, Kalena Agrahara Village, Begur Hobli, Karnataka
Reservation and application size
How the issue is split between investor categories, and what each may bid
| Investor category | Shares | % of net | % of total |
|---|---|---|---|
| Anchor investor · within QIB | 2,22,95,799 | — | — |
| Market maker | 0 | — | — |
Application size
Minimum 41 shares per lot, in multiples, at ₹361
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (min) | 1 | 41 | ₹14,801 |
| Retail (max) | 13 | 533 | ₹1,92,413 |
| S-HNI (min) | 14 | 574 | ₹2,07,214 |
| S-HNI (max) | 67 | 2,747 | ₹9,91,667 |
| B-HNI (min) | 68 | 2,788 | ₹10,06,468 |
Category limits
| Category | Bid size | Cut-off |
|---|---|---|
| Retail (RII) | Up to ₹2 lakh | Yes |
| Small HNI (sNII) | ₹2 lakh – ₹10 lakh | No |
| Big HNI (bNII) | Above ₹10 lakh | No |
| Employee | Up to ₹5 lakh | Yes |
Bidding at cut-off means accepting the final issue price without naming one. Only retail and employee applicants may do so.
Anchor investors
Institutional allocation placed a day before the issue opens, carved out of the QIB portion and locked in after listing.
Valuation and performance
Valuation at offer price
₹361 per share
| Metric | Pre-issue | Post-issue |
|---|---|---|
| EPS (₹) | −3.55 | 0.60 |
| P/E (×) | — | 601.67 |
| Price to book (×) | 14.10 | — |
| Market cap | — | ₹7,810 Cr |
No price-to-earnings multiple is shown: the company reported a loss, and an earnings multiple struck on negative earnings would read as a cheap valuation while meaning the opposite.
Key performance indicators
Latest reported period
- Return on net worth
- −13.49%
- PAT margin
- −5.62%
- EBITDA margin
- 2.02%
- NAV per share
- ₹25.60
- Price to book
- 14.10
Single period as reported. Year-on-year movement is in the financials table below, where every period is published.
About Amagi Media Labs
Amagi Media Labs Limited was incorporated as 'Amagi Technologies Private Limited' on February 1, 2008, and later renamed to 'Amagi Media Labs Limited' following conversion from private to public limited company status on June 2, 2025. The company is headquartered in Bengaluru, India. Amagi provides a software-as-a-service platform that helps content providers and distributors upload and deliver video over the internet through smart televisions, smartphones, and applications, instead of traditional cable or set-top box services. The platform integrates production, preparation, distribution, and monetization workflows into a single window, allowing customers to reduce complexity, improve operating efficiencies, and increase content revenue. The company operates globally with revenue from the America Region, Europe (including UK), Asia-Pacific, Middle East, and India.
Company Analysis
from RHPAmagi Media Labs Limited is a software-as-a-service company that connects media companies to their audiences through cloud-native technology for content delivery, distribution, and monetization across streaming, OTT, and connected TV platforms.
Amagi Media Labs Limited was incorporated as 'Amagi Technologies Private Limited' on February 1, 2008, and later renamed to 'Amagi Media Labs Limited' following conversion from private to public limited company status on June 2, 2025. The company is headquartered in Bengaluru, India. Amagi provides a software-as-a-service platform that helps content providers and distributors upload and deliver video over the internet through smart televisions, smartphones, and applications, instead of traditional cable or set-top box services. The platform integrates production, preparation, distribution, and monetization workflows into a single window, allowing customers to reduce complexity, improve operating efficiencies, and increase content revenue. The company operates globally with revenue from the America Region, Europe (including UK), Asia-Pacific, Middle East, and India.
Objects of the Issue
- Expenses towards technology and cloud infrastructure ₹5,500.64 million p.24
- Funding inorganic growth through unidentified acquisitions and general corporate purposes p.24
- Funding capex and general corporate purposes ₹8,160.00 million p.98
Issue Structure
- Fresh Issue
- Up to [●] Equity Shares of face value of ₹5 each aggregating up to ₹8,160.00 million
- Offer for Sale
- Up to 26,942,343 Equity Shares of face value of ₹5 each aggregating up to [●] million
- Face Value
- ₹5 each
Business Model
Amagi operates as a SaaS company that charges customers for cloud-based video management and delivery services. Revenue comes from three primary business divisions: Streaming unification (52.86% of revenue in H1 FY2025-26), Monetization and marketplace (25.28%), and Cloud modernization (21.86%). The company monetizes through targeted advertising services for advertisers and helps content providers generate revenue from their distributed content.
Business Segments
SWOT Analysis
- • Cloud-native SaaS platform integrating end-to-end video workflows(p.23)
- • Revenue growth trajectory with 30.7% CAGR FY2023-2025(p.28)
- • Strong gross margins consistently above 69%(p.28)
- • Positive Adjusted EBITDA trajectory with H1 FY2025 at ₹582.25 million(p.28)
- • Improved profitability with H1 FY2025 profit of ₹64.60 million vs loss in prior periods(p.28)
- • Global geographic diversification with 73.23% from Americas, 17.27% from Europe in H1 FY2025(p.26)
- • Strong revenue growth trajectory with CAGR of 30.70% from FY2023 to FY2025(p.73)
- • Achieved profitability in H1 FY2026 after prior losses, demonstrating improving operating leverage(p.60)
- • High gross margins demonstrating pricing power and cost efficiency(p.73)
- • Diversified revenue base across three business divisions and multiple geographies(p.70)
- • Low customer churn with none of ten largest customers terminating contracts in last three years(p.67)
- • Strong R&D investment with 55.48% of workforce dedicated to R&D as of September 30, 2025(p.64)
- • Comprehensive glass-to-glass video value chain platform(p.168)
- • Positioned in a three-sided marketplace with network effects(p.168)
- • Proprietary, award-winning technology with AI capabilities(p.168)
- • Trusted by global customers with long-term relationships(p.168)
- • Visionary founding team with strong leadership(p.168)
- • Strong team with significant engineering capability(p.168)
- • Comprehensive end-to-end 'glass-to-glass' platform spanning entire video value chain(p.231)
- • Strong customer relationships with 45%+ of top 50 global M&E companies by revenue(p.230)
- • Demonstrated operating leverage with improving margins despite revenue growth(p.244)
- • High net revenue retention rate indicating strong customer expansion(p.243)
- • Award-winning proprietary AI and automation capabilities embedded across platform(p.230)
- • No observed churn within top 10 customers; long-term relationship tenure(p.251)
- • Strong R&D investment with 547 engineers (55.48% of workforce) focused on innovation(p.249)
- • Three-sided network effects creating competitive moat and customer stickiness(p.248)
- • Integrated 'glass-to-glass' platform across full video content lifecycle(p.268)
- • Multi-cloud architecture with enterprise-grade cloud providers(p.265)
- • Cloud-native, modular architecture enabling cost-efficient, scalable solutions(p.266)
- • Award-winning proprietary technologies in manifest-based playout and dynamic ad insertion(p.267)
- • Strong R&D team with 547 engineers and product specialists(p.266)
- • Global presence across 12+ key markets with 986 employees(p.269)
- • AI/ML integration through Argoid.AI acquisition strengthening automation capabilities(p.267)
- • Established leadership team with promoters actively involved in management roles(p.313)
- • Strong promoter alignment with 13.99% ownership post-IPO(p.312)
- • Promoters have no conflict of interest with key suppliers or lessors(p.314)
- • Clean compliance history with no regulatory action against promoters(p.314)
- • Comprehensive cloud-based platform across video value chain(p.389)
- • Strong customer relationships and low churn with high wallet penetration(p.391)
- • Sticky platform with high switching costs embedded in operations(p.393)
- • Recognition as technology leader with multiple industry awards(p.394)
- • Growing intellectual property portfolio with 7 granted patents(p.394)
- • Significant revenue growth at 30.70% CAGR over two fiscal years(p.390)
- • History of losses and negative cash flows in prior years(p.29)
- • Heavy dependence on cloud infrastructure provided by third parties(p.29)
- • Negative operating cash flows in six months ended September 30, 2025(p.28)
- • Tax disputes with contingent liability of ₹592.48 million(p.29)
- • Promoter group member acquired shares at potentially lower price than Offer Price(p.29)
- • Concentrated customer base with largest customer contributing 14.06% of revenue in H1 FY2026(p.67)
- • High employee costs as largest expense component at 54.72% of revenue in H1 FY2026(p.61)
- • Significant dependence on cloud infrastructure costs at 27.14% of revenue in H1 FY2026(p.62)
- • History of operating losses and negative cash flows from operations in prior periods(p.61)
- • Audit modifications on financial reporting controls including missing audit trails and server backup requirements(p.80)
- • Past compliance delays in appointing Company Secretary resulting in regulatory penalties(p.69)
- • Dependence on few customers creates revenue concentration risk(p.90)
- • High debt burden and financing constraints(p.91)
- • History of significant operating losses(p.169)
- • Negative return on net worth in prior years(p.169)
- • High dependence on AWS cloud infrastructure(p.158)
- • Substantial funding requirements for technology infrastructure(p.161)
- • Significant cash burn from operations in recent periods despite gross profitability(p.245)
- • High concentration in Americas region (73.23% of revenue in H1 FY2025)(p.255)
- • Technical complexity and integration challenges affecting operational efficiency(p.235)
- • Cross-selling complexity due to different customer needs requiring highly personalized solutions(p.235)
- • Significant operating losses and PAT margin challenges despite revenue growth(p.245)
- • High concentration of R&D talent in India creating geographic dependency(p.266)
- • Material subsidiary (Argoid Analytics Private Limited) undergoing voluntary liquidation(p.282)
- • Limited patent portfolio with only 2 registered patents in India and 5 in US(p.267)
- • Reliance on hyperscaler vendors for cloud infrastructure(p.266)
- • Significant accumulated losses reducing equity cushion(p.326)
- • Goodwill impairment risk with substantial goodwill on balance sheet(p.343)
- • Dividend constraints due to financial condition(p.316)
- • Dependence on deferred tax assets with significant unrecognized portion(p.346)
- • High concentration of revenue among top customers creating dependency risk(p.391)
- • High dependence on two cloud infrastructure providers(p.418)
- • Substantial employee benefits expense consuming over half of total expenses(p.395)
- • Inadequate audit trail and data backup infrastructure compliance(p.380)
- • Continuous operating losses despite revenue growth(p.411)
- • Multiple ongoing income tax disputes with substantial amounts at stake(p.424)
- • Transfer pricing challenges on international transactions with significant adjustment claims(p.424)
- • GST compliance issues and additional tax liabilities(p.424)
- • Concentrated customer base with material creditor dependency(p.425)
- • Criminal proceedings against key managerial personnel damaging company credibility(p.425)
- • Negative operating profitability indicating business challenges(p.433)
- • Declining monetary assets relative to net tangible assets(p.433)
- • Growing global media and entertainment market projected to reach ₹301.3 trillion by 2029(p.23)
- • OTT platforms growing significantly with projection to ₹28.2 trillion by 2029(p.23)
- • FAST segment as fastest-growing streaming model with premium ad-supported content(p.23)
- • Cloud-based workflows increasingly adopted for cost efficiency and scalability(p.23)
- • Opportunities for inorganic growth through unidentified acquisitions(p.24)
- • Growing FAST market and free ad-supported streaming TV segment outside United States(p.66)
- • Expansion of AI and automation capabilities through Amagi Intelligence platform(p.68)
- • International expansion particularly in Asia-Pacific where revenue grew to 6.94% of total in H1 FY2026(p.62)
- • Strategic acquisitions and inorganic growth strategy to expand service offerings and market reach(p.75)
- • Growing monetization marketplace business with 25.28% of revenue in H1 FY2026 showing strong demand for CTV advertising(p.77)
- • Significant growth in on-demand OTT and FAST segments(p.197)
- • Rising technology spending in broadcasting and streaming(p.197)
- • Shift from cable TV to digital platforms(p.197)
- • Expanding global internet penetration and CTV adoption(p.191)
- • Demand for cloud-native solutions and digital transformation(p.192)
- • Strategic acquisitions to expand capabilities(p.161)
- • Massive TAM of $16.9B with SAM of only $5.1B, representing significant whitespace(p.223)
- • Only 10% of media operations on cloud, indicating significant migration potential ahead(p.237)
- • 35-50% total cost of ownership savings driving customer migration to cloud(p.240)
- • Geographic expansion into high-potential emerging markets and FAST growth regions(p.255)
- • AI-driven automation opportunities with market potential expanding from $5B to $20B by CY2029P(p.225)
- • Marketplace-led model expansion opportunity to capture greater share of content value chain(p.228)
- • Video content software solutions expansion beyond M&E into education, e-commerce, healthcare, gaming, social media(p.228)
- • Strategic acquisitions and partnerships to deepen AI/ML capabilities and expand platform(p.255)
- • Cloud modernization market with legacy broadcast technology providers as competitors(p.268)
- • Fragmented market with no single integrated solution across full value chain(p.267)
- • FAST channel growth and streaming unification demand(p.268)
- • AI/ML-driven innovations in content lifecycle management(p.266)
- • Expansion of managed services offering with multi-region support(p.267)
- • Market expansion into emerging geographies with local partnerships(p.265)
- • Acquisitions and inorganic growth strategy to expand capabilities(p.316)
- • Global expansion through multiple subsidiaries in different jurisdictions(p.333)
- • AI and analytics capabilities through Argoid Analytics acquisition(p.341)
- • Cloud-native technology platform for media distribution(p.333)
- • Significant runway for cloud migration in legacy broadcast infrastructure(p.391)
- • Expanding CTV advertising market with projected strong growth(p.394)
- • Emerging markets advancing in technology adoption and spending(p.392)
- • FAST market expansion into top non-US markets(p.392)
- • Platform-based land-and-expand strategy with new modules(p.391)
- • AI-driven modules as revenue growth catalyst(p.394)
- • Expansion into international markets through existing subsidiaries(p.427)
- • Intellectual property portfolio with registered trademarks and patents(p.429)
- • Growth through capital raise from IPO to strengthen balance sheet(p.448)
- • Heavy geographic concentration with 72.86% revenue from Americas in FY2025(p.29)
- • Dependence on few major geographic markets creates vulnerability to regional economic downturns(p.29)
- • Technology disruptions and interruptions in cloud-based solutions availability(p.29)
- • Evolving and unproven market for streaming solutions with uncertain growth(p.29)
- • R&D resource constraints could erode competitive advantage(p.29)
- • Uncertainty in Offer Price impact on market valuation post-listing(p.29)
- • Concentrated geographic exposure with 73.23% of revenue from America Region in H1 FY2026(p.62)
- • U.S. trade policy changes and tariff imposition affecting technology sector competitiveness(p.62)
- • Foreign exchange volatility impacting reported revenues with significant unhedged currency exposure(p.72)
- • Intense competition from legacy broadcast vendors and new cloud-based competitors(p.79)
- • Rising content costs and consumer churn in video and media industry(p.71)
- • Piracy and illegal content distribution eroding revenues in the broadcasting and streaming industry(p.71)
- • Global economic volatility and financial market instability(p.90)
- • US-India trade tensions and tariff exposure(p.90)
- • Foreign exchange volatility affecting investor returns(p.90)
- • Regulatory and tax law changes creating compliance uncertainty(p.90)
- • India's sovereign debt rating downgrade could raise borrowing costs(p.91)
- • Persistent inflation eroding profitability(p.91)
- • Dependence on single cloud service provider concentration risk(p.161)
- • Rising content costs and financial pressure in industry(p.196)
- • Subscription fatigue and consumer churn in streaming(p.196)
- • Piracy and illegal content distribution(p.196)
- • Data privacy and regulatory compliance risks(p.196)
- • Fragmentation of content distribution formats and viewership(p.203)
- • Intense competition from both legacy hardware vendors and point-solution players(p.235)
- • Fragmented competitive landscape with emerging point-solution competitors(p.242)
- • Privacy and security risks requiring robust encryption and data protection(p.235)
- • Regulatory compliance complexity for multi-platform, multi-geography operations(p.215)
- • Ad-blocking and content piracy risks affecting monetization potential(p.235)
- • Cord-cutting and shifting consumer behavior reducing traditional media revenue streams(p.211)
- • Rapidly evolving technology landscape requiring continuous product innovation investment(p.242)
- • Customer concentration risk with top 10 clients representing significant revenue portion(p.244)
- • Highly competitive market with established point-solution vendors(p.267)
- • Competition from specialized ad-tech solutions providers(p.268)
- • Dependence on hyperscaler cloud vendor policies and pricing(p.266)
- • Regulatory compliance requirements in multiple jurisdictions(p.272)
- • Evolving data protection and privacy legislation globally(p.277)
- • Recurring losses reducing financial resilience(p.327)
- • Significant unabsorbed losses limiting tax utilization(p.347)
- • Concentrated customer base creating dependency risk(p.348)
- • Foreign currency exposure through global operations(p.331)
- • Geographic concentration with 90% revenue from developed markets(p.392)
- • Intense competition in fragmented media-technology landscape(p.391)
- • Reliance on cloud infrastructure providers creates operational vulnerability(p.391)
- • Quarterly results may not reflect full impact of multi-year contract cycles(p.419)
- • Regulatory and data protection compliance risks across jurisdictions(p.395)
- • Cybersecurity and data breach risks affecting customer trust(p.395)
- • Regulatory scrutiny on transfer pricing and international transaction compliance(p.424)
- • Adverse tax authority actions and assessment proceedings(p.424)
- • Potential penalties and interest liabilities from tax disputes(p.452)
Promoters
| Name | Role | Pre-Issue | Post-Issue |
|---|---|---|---|
| Baskar Subramanian | Promoter | 4.65% | — |
| Srividhya Srinivasan | Promoter | 4.65% | — |
| Arunachalam Srinivasan Karapattu | Promoter | 4.69% | — |
| Baskar Subramanian | Promoter | 4.65% | — |
| Srividhya Srinivasan | Promoter | 4.65% | — |
| Arunachalam Srinivasan Karapattu | Promoter | 4.69% | — |
| Vinculum Advisors LLP | Promoter Group | — | — |
| Baskar Subramanian | Promoter | 4.65% | — |
| Srividhya Srinivasan | Promoter | 4.65% | — |
| Arunachalam Srinivasan Karapattu | Promoter | 4.69% | — |
| Baskar Subramanian | Co-founder / Managing Director and CEO | — | — |
| Karapattu Arunachalam Srinivasan (Srini) | Co-founder / President of Global Business | — | — |
| Srividhya Srinivasan | Co-founder / Promoter and Chief Technology Officer | — | — |
| Baskar Subramanian | Promoter | — | — |
| Arunachalam Srinivasan Karapattu | Promoter | — | — |
| Srividhya Srinivasan | Promoter | — | — |
| Baskar Subramanian | Promoter | 4.65% | — |
| Srividhya Srinivasan | Promoter | 4.65% | — |
| Arunachalam Srinivasan Karapattu | Promoter | 4.69% | — |
| Arunachalam Srinivasan Karapattu | Promoter | 7.34% | — |
| Baskar Subramanian | Promoter | 7.11% | — |
| Srividhya Srinivasan | Promoter | 7.11% | — |
| Vinculum Advisors LLP | Promoter Group | 10.19% | — |
Leadership
Auto-extracted from the company's RHP using AI, with each fact linked to its source passage (hover any row to see the quote & page). Provided for research only, not investment advice — verify against the official RHP before relying on it.